Category: All Things Printing
4 Sayings We Got from The World of Printing
Posted by Asset Print on 24 Apr 2020 under All Things Printing
Language is a funny thing – we tend to take the words and expressions we take for granted, and yet every one of those building blocks of meaning originated somewhere. Interestingly, the world of printing gifted us with many of the phrases we commonly use today. This is not too surprising of course since the printing press is often mentioned alongside antibiotics and gunpowder as inventions that changed the world completely.
Read More
Top Tips for Choosing Effective Brand Colours
Posted by Asset Print on 19 Mar 2020 under All Things Printing, Tips For Your Business or Brand
One of the most important things you’ll need to do when you’re in the process of developing a brand is deciding on your corporate colours. In the long run, these colours will become synonymous with your business, so it only makes sense to take your time to consider your options and get some expert input before you settle on the hues that will underpin your marketing initiatives for the foreseeable future. Here are a few tips from the Asset Print team to get you started:
Read More
Paper & The Environment: Good Choice, or Not?
Posted by Asset Print on 17 Feb 2020 under All Things Printing, Printed Marketing
At a time when the impact of human life on earth has on our environment has become undeniable, people all over the world are trying to find ways to reduce, reuse and recycle. Every choice we make as consumers has a far-reaching effect on the ways that large corporations choose to conduct their business, and forward-thinking individuals are taking care to make these choices based on tangible scientific evidence.
Read More
3 Ways Print Media Can Supercharge Sales
Posted by Asset Print on 20 Jan 2020 under All Things Printing, Printed Marketing
The bold new decade is upon us, and that only means one thing – everything we thought we knew about marketing up until this point is poised to change yet again. The digital age has completely changed the way that businesses engage with consumers, and up until now, it may have seemed that printed media was on its way out. However, major brands like IKEA, McDonald’s and Burger King have been leading the vanguard in a revival of print advertising of late, and with good reason – emerging tech is making it more relevant than ever!
Read More
3 MORE Fun Facts: History of the Printing Press
Posted by Asset Print on 23 Dec 2019 under All Things Printing, General Printing
Hello there, welcome back! In our previous blog, we took a look at the history of the printing press and uncovered that Guttenberg did not, in fact, invent the printing press; that the Diamond Sutra is the oldest surviving printed book in existence; and that the Buddhist faith started spreading rapidly through China after a peasant named Bi (Pi) Sheng took major strides in developing the movable type press.
Read More
Fun Facts: History of the Printing Press
Posted by Asset Print on 05 Dec 2019 under All Things Printing
Read More
Essential Wedding Invitation Tips
Posted by Asset Print on 26 Oct 2019 under All Things Printing, Wedding Invitations
Read More
5 Fun Ways To Upcycle Leftover Business Cards
Posted by Asset Print on 19 Dec 2018 under All Things Printing, Business Cards
Repurpose Leftover Business Cards
With the new year around the corner, many business owners will be in need of new business cards. A change of address, cell phone number, email address or a complete brand refresh all necessitate a new run of business cards to hand out at meetings and industry interactions. While change is exciting and having new leave-behind marketing material is always awesome, it does beg the question of what to do with the leftover business cards that show the old info.
Read More
5 Things You Should Check on Your Print Order
Posted by Asset Print on 27 Aug 2018 under All Things Printing, Design, General Printing
Make Sure To Check These Thing Before Sending Your Print Order
As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking.
Read More
Is Print Media Yester-year?
Posted by Asset Print on 12 Sep 2017 under All Things Printing, General Printing
Printing technology has a rich history, but does this mean that printed media is yester-year?
This is a question on the lips of so many people and the simple answer is NO. Digital may be cheaper and more efficient in reaching a wider audience faster but print media remains a powerful cog in the advertising wheel.
Read More
