Industry Specific Flyer Design Guidelines
Flyers are mostly used to help businesses promote products, services, events or specific activities. While there are many flyer examples for various industries, the core principles remain the same in that flyers are cost-effective and easy to distribute. Well-designed and structured flyers attract the right audience, communicate a clear message while inspiring the potential customer to take action. The flyer information must also be convincing enough to get someone to visit your shop or attend an event.
Creating a quality flyer is more than just putting together images, text and handing it out hoping for the best. Fact is, you need a professional to help you realise the true potential. Many companies get this wrong and their flyers end up in the bin or recycling. With that in mind, we’ve compiled a few of our favourite flyer design examples based on specific industries.
Real Estate Flyers
Flyers for new real estate agents should be printed on thicker stock with a matt or gloss finish, depending on the listing type. Use high-quality photographs to show potential buyers what it could be like to live in the property. Include an attractive headline, pricing, property descriptions and whether it is for sale by owner. Along with contact information on real estate flyers for sellers, why not add a photograph of the listing agent for a more personal touch. The choice of colours will depend on your corporate identity.
Beauty Salon Flyers
Using a gloss finish for beauty salon flyers will help photos stand out more giving clients an indication of how good they will look and feel after their treatment. Design the flyer according to the look and feel of your beauty salon and only add photographs of products or services you actually have on offer. Highlight special deals with subtle use of colours but don’t underestimate the value of black and white or grayscale designs.
Event Flyers
When it comes to an invitation flyer or a flyer for festivals, print on quality paper stock to help the most important information stand out. Use bigger, bolder fonts to indicate time/date, venue, ticket prices and a clear call to action. This could be scanning a QR code, tweet to share on social media or visit your event page to book tickets.
Always include high-resolution images that clearly depict the type of event and use colours to match the feel of the occasion. You could also add a tagline, hashtag or handles related to your event.
Restaurant Flyers
Flyers for coffee shops, pizza flyers, and takeaway flyers all have the power to potentially influence the decisions of your customers before they even look at a menu. Awaken their senses with mouth-watering food and beverage photographs while keeping in line with the establishment’s overall theme.
Flyers for restaurants marketing should be printed in full colour and double sided to include all the important information. Use funky, colourful designs and descriptive language such as “tantalising” or “insatiable”, but bear in mind who you are targeting.
Daycare Flyers
Flyers for daycare centers should instil a sense of trust while putting parents at ease knowing their little ones are in good hands. Day care flyers must communicate services offered, atmosphere for the kids and staff qualifications.
Keep the design simple but with fun elements like using cartoon-like pictures like a school bus or kids playing in the sand. Make the name and slogan stand out using easy-to-read fonts and contrasting colours. You could also add a pricing table and include a few points about why they should choose you.
Church Flyers
Church flyers are not intended for sales but they are used to inform the congregation and passers-by about church-related events. This includes weddings, youth events, fundraisers, picnics, group meetings and Easter Sunday services among others.
Use uplifting messages or powerful quotes and images that provide a sense of peace. Colours may vary but they are generally bright but yet soft on the eyes. Make sure the important information is highly visible so people can easily identify the announcement such as “Church Fete” or a “Gospel Concert”.
Plumbing Flyers
Of all the things people need in an emergency, plumbers are often called upon and when it comes to plumbing flyers, your design should really stand out.
Use complementary colours, easy to read fonts and add a recent, good quality photo of yourself. Include the major services you provide, why you are good for the job as well as your contact details. Make sure that your emergency numbers are clearly visible.
Nail Salon Flyers
Nail salon flyers should create an impression of style, relaxation and beauty. Using a gloss finish on flyers for nail technicians will help photos stand out more.
Photos should ideally be of real clients showing their hands and feet after treatment as this gives clients an indication of how good they will look and feel after. Flyers for nail salons should follow the design and style of the establishment itself and clearly highlight any special offers.
Grocery Store Flyers
Grocery store flyers or supermarket flyers should include images and prices of a select few items as the visual appeal is vital. Special offers are also important for food store flyers and must be clearly marked.
Use a font that everyone can easily see and bright colours to indicate all the prices and in-store specials. While some food flyers add a physical address, the more important information to include is a contact number, trading hours and closing dates for specials.
Club Flyers
Printing club flyers or music flyers on quality paper stock is essential for added visual appeal and durability. Use big and bold fonts for time/date, venue and special prices and always include high-resolution images.
Some flyers for clubs have a call to action like scanning QR codes, share on social media or Whatsapp a special code for free entry. Club flyers should clearly indicate the type of venue and use matching colours for maximum effect.
Cleaning Services Flyers
House cleaning flyers or window cleaning flyers need to be attractive and attention-grabbing from the onset. The type of font will depend on your target audience but always use fonts that are easier to read like Helvetica, Century Gothic or Verdana.
Keep the design in line with the brand image and only use high-quality photos. Cleaning services flyers must give a clear overview of what is included in the price and area of expertise, i.e. corporate or residential. As far as possible, use bright and ‘clean’ colours to reflect hygiene and cleanliness.
Corporate Flyers
Corporate flyers need a professional look and feel using brand colours, high quality stock and finish for added impact. Depending on the event, some flyers for meetings can include photographs of the main speakers or images related to the business.
Simplicity works like magic even when designing corporate flyers. Don’t overdo it on the text and only include important, relevant information using a clear and bold font. The most essential detail must stand out and this often refers to time, date, venue, contact information and the subject of the meeting.
Landscaping Flyers
When it comes to landscaping flyers, be creative and use bright ‘nature’ colours such as green, brown, yellow among others. Highlight your area of expertise or list the services you offer using concise and clear descriptions.
Gardening flyers should include high resolution images of beautiful landscaping projects or any related photographs for a stunning visual appeal. While some landscapers add special offers, the most important information is pricing and contact details which should feature prominently.
Pool Service Flyers
Colour plays a pivotal role in all aspects of design especially with pool service flyers. As you’d expect, the majority of pool service flyers use different shades of blue and white as the primary colours that depict a clean and bright pool.
Important information to display includes a logo, catchy tagline, a clear indication of pool cleaning services and contact details. Use before and after photographs of a green and murky pool being transformed into a bright blue which highlights product quality and level of service.
Babysitting Flyers
There are a few ways to look at babysitting flyers as some designs are funky, colourful and childlike while others focus solely on the core message. Striking the right balance between an eye-catching design and being informative is key.
Instill a sense of trust by including your full name and a short introduction about who you are and what you can offer. Be creative and think outside the box but don’t go overboard with strange fonts and too many colours. Make sure that your contact details and availability stand out.
Education Flyers
Education flyers should use eye-catching colours and feature a striking headline using a big and bold font as it is likely the first thing readers will see. Offering various scholarships can persuade many people to enrol or apply.
School flyers can stand out even more by including quality photographs of students or facilities and don’t forget contact details such as phone number, email address, website and social media. If you’ve been in the industry for a long time, emphasise your brand to boost awareness and credibility.
Political Flyers
Good political flyers can help win elections as they allow campaign materials to stand out. The most successful political flyers have no typos, only use professional images and high quality printing. In politics, image is everything and the design should reflect that.
One idea is to develop a brand for the campaign and include it in the political flyers. Branding will help people instantly recognise your material. Branding should include the name of the election candidate, a logo, reasons why voters should choose them and carefully selected colours and messages.
Car Flyers
There are many different types of car flyers from a newly launched model to car rental flyers and auto parts flyers. What they all have in common is an attention-grabbing headline, quality photos, clever use of white space and the right topography.
Car flyers should be about the car but the limited space means creative thinking in terms of the content. Keep things simple and include price, service or maintenance plan, fuel economy and a few standout features. Make sure your design is in line with your brand in terms of fonts, colours and logo.
Why Are Flyers Effective?
Flyers can be ordered in high-gloss to spot colour prints and are effective because they are cheap and easy to distribute. Cleverly worded, attractive flyers boost business and sales without incurring the costs of other advertising devices. For effective advertising our advice is “less is more”. Avoid too many words and to say what you mean in short, catchy phrases accompanied by an eye-catching logo or design.
At Asset Print our turnaround time is fast and efficient and our prices and flyer specials are very competitive. We would be proud to be your dedicated printing company, wherever you are based – Cape Town, Johannesburg or anywhere in South Africa.
In the interests of being eco-friendly and good corporate citizenship, at Asset Print we offer you the option of having your flyers printed on recycled paper with eco-friendly ink.
In addition, because flyers can be posted in post boxes, handed out at traffic lights and public places or left in stores where your target market shops, in South Africa this is a way to reach people who don’t have access to traditional types of media as well as to find your way into their homes with minimal effort.
What Are Flyers Used For?
Flyers are also often referred to as circulars, handbills or promotional leaflets, but no matter what the name they serve the same purpose – to promote goods or services provided by a company through distribution in a public place!
They are a low cost advertising medium that is often used by smaller businesses such as restaurants and nightclubs and even at times as a social awareness political or religious communication channel. Because of this they are often available in different sizes, these include:
Printed Flyer Sizes
The size of your printed flyers will be determined by the amount of information you want to put on it. At the same time, the flyer’s size should be such that the recipient can easily carry it or fold it and put it in a pocket or wallet. An A4 flyer (297x210mm) will carry a lot of info, but will be clumsy to carry. You can solve this by making it into a folded DL leaflet – an A4 folded into three (210mm tall and 99mm wide). It can either be a Z-fold or a gatefold – ask you printer to show you the options. In fact, a folded DL Flyer can be much wider, being folded 4 to 9 times.
Just a plain one or two-sided DL flyer will be the most cost effective, as this would be the standard A4 or A3 size flyer sheets cut into 210 x 99mm items.
Other highly practical printed flyer sizes include:
- A5 flyers – 210x148mm
- A6 flyers – 148x105mm
Quality Flyers Printing from Asset Print
Flyers printing is possibly one of the most cost effective ways of advertising and is an exciting, as well as eye-catching way to get your message out to the man and woman on the street. Often referred to as circulars, handbills or promotional leaflets, we at Asset Print are renowned for our high quality Flyers Printing and provide regular flyer printing services to some of Cape Town and South Africa’s biggest companies. This is not to say that we cannot run smaller numbers however, because thanks to our expert digital printers we can print any size flyer order no matter how big or small the order.
Nationwide Flyer Printing
Based in Cape Town, but with the ability to offer Flyer Printing to our customers across the country thanks to the ecommerce functionality on this site, we are fast becoming one of the biggest names in the South African Flyer Printing industry. This is partly due to the fact that we provide a number of exceptional digital printing services that allow us to offer:
- Flyer printing in Cape Town
- Flyer printing in Johannesburg
- Flyer printing in Pretoria
- Flyer printing in Durban
Why Choose Flyer Printing Services from Asset Print?
You name it and there is a good chance that we can print it! This means that almost any type of flyers can be ordered from us and in conjunction with effective graphic design and flyer copy, which we can supply at a small additional cost, we know that you will get people talking about the products, services and business opportunities that you have to offer. To add to this here at Asset Print our printing turnaround times are super-fast and we pride ourselves on our exceptionally efficient service. And when you add our highly competitive flyer prices into the mix, you know that you are getting one of the best possibly flyer printing deals around.
Flyer Printing Services That We Offer
Due to our expert Flyer Printing Services we at Asset Print can offer Fast Flyer Printing that is competitively priced and available in:
- Full colour flyer printing format
- Double sided flyer printing format
- A4, A5 and A6 flyers printing format
For an additional small charge we also offer an Emergency 24 hour flyer printing, which means that we have one of the fastest printing turnaround times in Cape Town, if not the country!
Where Can I Get My Flyers Designed?
You can reach out to an Asset Print designer to create a stunning, memorable flyer design with you. Alternatively, you can use any of the following websites to design your own flyers using the exciting flyer templates offered: 99designs, Placeit, Adobe Spark, Canva, Vecteezy or Microsoft Office.
Your First Choice Flyer Printing Company
Quality, affordability and reliability – three words that describe Asset Print perfectly and three reasons why you should make us your first choice when looking for a South African Flyer Printing Company. To find out more or request printing examples, please contact us at our print works in Cape Town. Alternatively, you can request a Flyers Printing Quote using the request a quote functionality at the top right-hand side of this page or place your Flyers order online.
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