General Printing Archives

Every industry has its die-hard fans – people who are so fascinated by the technology behind its inner workings that they spend countless hours reading up about the history of how it all came to be. At Asset Print you’ll find a huge array of ink geeks. Yes, we love working with our clients and creating beautiful things, but we also happen to be completely enchanted by printers and ink in general.

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The printing press is one of those incredible inventions that changed the world forever. In fact, it is touted as one of the three inventions in the world that had the biggest impact on the way society functions, alongside gunpowder and the nautical compass. At Asset Print, we realise that we’re standing on the shoulders of giants every time we press ‘print’ on our digital presses, which is why we also keep a close eye on the evolution and reintroduction of old-school printing methods around the globe.

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The world of printing is a fascinating place when you look a little deeper than the surface. At Asset Print, we understand that the terminology we bandy about on a daily basis is not a part of everyone’s lexicon. This is why we’ve decided to compile a concise glossary that explains a few of the terms we use around the printing shop. Here you go!

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Hello there, welcome back! In our previous blog, we took a look at the history of the printing press and uncovered that Guttenberg did not, in fact, invent the printing press; that the Diamond Sutra is the oldest surviving printed book in existence; and that the Buddhist faith started spreading rapidly through China after a peasant named Bi (Pi) Sheng took major strides in developing the movable type press.

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Advertise With Door Hangers

He has to take his eyes off his phone to open the door. Make sure that when he opens that door, he steps into your business.

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Print Design Checklist

Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format.

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Screen Printing in Progress

There are many types of printing but it is often difficult to identify what each of them entails. Each printing type is suited to a different need which means businesses can choose a printing technique that is best for their products or services.

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Use Variable Data Printing To Help Market Your Business Better

How Variable Data Printing Drives Customer Engagement

Marketers have a tough job these days. A decade or two ago, a print ad and a radio spot or two would have been sufficient to draw attention to your brand and keep it top of mind with your target demographic. These days, however, consumers are being marketed to from countless platforms – their mobiles, laptops, the radio, traditional TV, streaming TV, billboards, packaging, newspapers, magazines, you name it. It’s no wonder then that many people believe that direct mailers are going the way of the dinosaur.

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Make Sure To Check These Thing Before Sending Your Print Order

As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking.

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