Print Design Checklist
Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format. (more…)
Screen Printing in Progress
There are many types of printing but it is often difficult to identify what each of them entails. Each printing type is suited to a different need which means businesses can choose a printing technique that is best for their products or services. (more…)
How Variable Data Printing Drives Customer Engagement
Marketers have a tough job these days. A decade or two ago, a print ad and a radio spot or two would have been sufficient to draw attention to your brand and keep it top of mind with your target demographic. These days, however, consumers are being marketed to from countless platforms – their mobiles, laptops, the radio, traditional TV, streaming TV, billboards, packaging, newspapers, magazines, you name it. It’s no wonder then that many people believe that direct mailers are going the way of the dinosaur. (more…)
Make Sure To Check These Thing Before Sending Your Print Order
As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking. (more…)
How to Choose a Digital Printing Company
If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task. (more…)
Printed Restaurant Menus
For most establishments, printing restaurant menus is one of the largest expenses after flyer printing and marketing materials. Whether you run a coffee shop, café or a gourmet restaurant, your business cannot do without a good menu. It’s also not just about the food but the design and quality print as well. A well-designed restaurant menu often leads to customers spending even more than what they intended. (more…)
It’s that time of the year again when we spring clean, clear space and make some extra money all at the same time. A garage sale is a really good way to do this but you can’t expect potential buyers to simply stumble upon your house with everything strewn all over your front lawn. If you don’t advertise your garage sale properly, you won’t sell anything. (more…)
Printing technology has a rich history,
but does this mean that printed media is yester-year?
This is a question on the lips of so many people and the simple answer is NO. Digital may be cheaper and more efficient in reaching a wider audience faster but print media remains a powerful cog in the advertising wheel. (more…)
Use Door Hangers to Market Your Business Now
When you think about door hangers it is usually in the context of a Do Not Disturb sign hanging off a hotel door knob. But door hangers can be used as direct marketing tools too. If you think about how well they work in hotels – when you put it out on the door handle, 99 percent of the time you know that you won’t be disturbed. Why? Because they are very visible and highly effective at conveying the message that you don’t want to be disturbed – there is no room for doubt as to what the communication is. (more…)
Printed QR Codes and How to Use Them
As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.
*QR = Quick Response
connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way.
QR codes were first introduced by Denso Wave in 1994. (more…)