There are many types of printing but it is often difficult to identify what each of them entails. Each printing type is suited to a different need which means businesses can choose a printing technique that is best for their products or services.
With the new year around the corner, many business owners will be in need of new business cards. A change of address, cell phone number, email address or a complete brand refresh all necessitate a new run of business cards to hand out at meetings and industry interactions. While change is exciting and having new leave-behind marketing material is always awesome, it does beg the question of what to do with the leftover business cards that show the old info.
How Variable Data Printing Drives Customer Engagement
Marketers have a tough job these days. A decade or two ago, a print ad and a radio spot or two would have been sufficient to draw attention to your brand and keep it top of mind with your target demographic. These days, however, consumers are being marketed to from countless platforms – their mobiles, laptops, the radio, traditional TV, streaming TV, billboards, packaging, newspapers, magazines, you name it. It’s no wonder then that many people believe that direct mailers are going the way of the dinosaur.
Brochures are one of those evergreen marketing tools that just never seem to go out of fashion. Why? Modern-day consumers are bombarded with a slew of digital marketing collateral from the moment they wake up in the morning, from their beeping phones to their overflowing email inboxes, and the tactile aspect of a well-designed business brochure is something that sets it apart from the rest of the ‘buy me, install me, subscribe to me’ noise out there.
Always on the lookout for interesting gifting ideas? Or perhaps you have a reunion or corporate function coming up that requires a few impressive decorative touches? Whatever the case may be, custom wine labels are a cost-effective option if you wish to leave a lasting impression. Here are a few insider tips* on designing a custom label that will reflect your style and personality (or that of your business):
Make Sure To Check These Thing Before Sending Your Print Order
As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking.
At Asset Print, we’ve assisted many companies to prepare for trade shows by providing tailored marketing collateral that speaks to a B2B demographic. We’ve also taken part in a fair amount of trade shows ourselves, which is where we fine tuned our approach to these events. Over the years, we’ve picked up quite a few nifty tricks to ensure that the trade show crowd makes their way to our stand, and those of our clients.
Here are our five top secrets to trade show success:
If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task.
When it comes to building a memorable brand, it’s all about consistency. The best brands remain top of mind because their presence is defined by the repetition of the same logo, typography, colours and images. If people see them enough, they become instantly recognisable while providing a clear sense of reliability and security.
For most establishments, printing restaurant menus is one of the largest expenses after flyer printing and marketing materials. Whether you run a coffee shop, café or a gourmet restaurant, your business cannot do without a good menu. It’s also not just about the food but the design and quality print as well. A well-designed restaurant menu often leads to customers spending even more than what they intended.