Description
Well designed, properly printed presentation folders are much more than emailed pdf documents containing exactly the same information. You may get hundreds of pdfs mailed to you every week and because they are so many, they carry very little value. Most of us will not bother to open most pdfs, either because they are most likely spam, or because of the increasingly likely risk of them containing malware.
We are sure you have seen many a sales folder example, but what makes it stand out and grab attention? For example, if someone hands you a slick A4 presentation folder, firstly, it is tactile – you can touch it and open it and look at the well-presented information inside. Secondly, it is a neat package that fits in a briefcase and a filing cabinet. Lastly, it will leave the recipients with a favourable impression of their interaction with you.
