Every industry has its die-hard fans – people who are so fascinated by the technology behind its inner workings that they spend countless hours reading up about the history of how it all came to be. At Asset Print you’ll find a huge array of ink geeks. Yes, we love working with our clients and creating beautiful things, but we also happen to be completely enchanted by printers and ink in general.

The printing press is one of those incredible inventions that changed the world forever. In fact, it is touted as one of the three inventions in the world that had the biggest impact on the way society functions, alongside gunpowder and the nautical compass. At Asset Print, we realise that we’re standing on the shoulders of giants every time we press ‘print’ on our digital presses, which is why we also keep a close eye on the evolution and reintroduction of old-school printing methods around the globe.

The world of printing is a fascinating place when you look a little deeper than the surface. At Asset Print, we understand that the terminology we bandy about on a daily basis is not a part of everyone’s lexicon. This is why we’ve decided to compile a concise glossary that explains a few of the terms we use around the printing shop. Here you go!