How Variable Data Printing Drives Customer Engagement

Marketers have a tough job these days. A decade or two ago, a print ad and a radio spot or two would have been sufficient to draw attention to your brand and keep it top of mind with your target demographic. These days, however, consumers are being marketed to from countless platforms – their mobiles, laptops, the radio, traditional TV, streaming TV, billboards, packaging, newspapers, magazines, you name it. It’s no wonder then that many people believe that direct mailers are going the way of the dinosaur.