- Ideal for promoting the local market
- Great for musicals and concerts
- Perfect to advertise sporting event
- …and so much more
Placard Printing Specialists In Cape Town
Placards are still one of the most effective ways to advertise and for a successful campaign, you need a placard printing specialist with years of industry experience and a professional design team in your corner. At Asset Print, we offer exceptional quality printing and design services with budget pricing and a quick turnaround time.
If you’ve been asked to advertise your local market, musical, concert or sporting event, Asset Print is here to help. Once you have permission from your local municipality to put up placards in your area, you need to design and get the placard printing done. Don’t know where to start? Here are some useful tips from our team of experts.
Tips For Designing The Perfect Placard
A placard sign starts with a common canvas and can be designed vertically or horizontally. Standard placard printing sizes are A4 or Letter, A3 and A2. A large placard sign is typically A1 (841 x 594 mm) or A0 (1189 x 841 mm) with bigger sizes available in some cases.
Make Your Placard Easy To Read With Added Contrast
The primary goal of a placard sign is to expose people to an event. Vital information should be easy to read close-up and from a distance. The headline should come first as it’s the largest text element and can be accompanied by an additional graphic element or on its own. Always choose a font that is easy-to-read and doesn’t lose its visual appeal when resized. For information on what is happening, when it’s happening and where, use a font about half the size of the headline. Use a different font, style effects, bright colours or even gradients for more visual impact.
Placard Location And Call To Action
The location of placards factor in several elements including the aspect ratio, visual clutter around the poster and whether or not people who see it will appreciate your call to action. Knowing where your placard will be displayed means you’ll have a better idea of how it should be designed. Dark colours on the placard against a brick wall won’t stand out enough while a placard on a light notice board will benefit from creative and colourful design elements.
Unlike websites or event landing pages, calls to action such as “sign-up”, “register” or “email us” won’t work on placards. Once you’ve established what the reader is supposed to do when they see the placard, you can create an appropriate call to action. On placards, this is generally the event information or a contact point although some designers recommend using QR codes.
If you already have a design in mind, get in touch to find out more about our placard printing costs. Should you need help with your design, our team of professionals are waiting for your call. Get your quote today.