When it comes to marketing and brand promotion, what every single company wants (be they big or small) is to go viral. But what exactly does it mean to go viral? In short, it means your advertising stops being something you bombard the public with and transforms into something the consumer actively spreads on your behalf. What people tend to forget (bombarded as they are by social media, Facebook, Twitter, etc.) is that viral used to be an old-fashioned biology term before it was co-opted for computers…

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