A sticker is a sticker and you stick it on things. Right? No, you need to think a bit before you have a sticker printed. Let’s say you are on the school governing board and you get the job of printing licence disc stickers for parents. So they can think about paying school fees every time they get in their cars.
When it comes to marketing and brand promotion, what every single company wants (be they big or small) is to go viral. But what exactly does it mean to go viral? In short, it means your advertising stops being something you bombard the public with and transforms into something the consumer actively spreads on your behalf. What people tend to forget (bombarded as they are by social media, Facebook, Twitter, etc.) is that viral used to be an old-fashioned biology term before it was co-opted for computers…
Christmas is the time for giving, whether you are mom of three, a big sister, a small business or a big corporation, and what better gift to give than something personal, something useful and something that won’t get put aside and forgotten about.
Most of us gather and collect so much stuff in our lives, things that sit in cupboards or up on shelves that don’t get used or thought about until Spring cleaning times comes about.