The Asset Print Blog

We at Asset Print are literally married to “Printing’, committed to, in love with and in it for life! On this blog we will be sharing the many things we have learnt over the years, exciting news and many tips and tricks to use printed products. We will cover topics such as effective business cards designs to the importance of colour in design, how to use flyers to advertise your business and much more. Follow this blog or join us on Facebook to be the first to read our next blog.

Our Latest Blog Posts




5 Secrets to Trade Show Success

Posted by on 10 Jul 2018 under Uncategorized

Trade Show Stalls

Trade Show

At Asset Print, we’ve assisted many companies to prepare for trade shows by providing tailored marketing collateral that speaks to a B2B demographic. We’ve also taken part in a fair amount of trade shows ourselves, which is where we fine tuned our approach to these events. Over the years, we’ve picked up quite a few nifty tricks to ensure that the trade show crowd makes their way to our stand, and those of our clients.

Here are our five top secrets to trade show success:


Read More



How to Choose a Digital Printing Company

Posted by on 13 Jun 2018 under General Printing

How to Choose a Digital Printing Company

How to Choose a Digital Printing Company

If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task.


Read More



Brand Style Guides, Typography and Design

Posted by on 15 May 2018 under Design

Brand Style Guides, Typography and Design

Brand Style Guides, Typography and Design

When it comes to building a memorable brand, it’s all about consistency. The best brands remain top of mind because their presence is defined by the repetition of the same logo, typography, colours and images. If people see them enough, they become instantly recognisable while providing a clear sense of reliability and security.


Read More



Tips For Printing Restaurant Menus

Posted by on 20 Apr 2018 under General Printing

Printed Restaurant Menus

Printed Restaurant Menus

For most establishments, printing restaurant menus is one of the largest expenses after flyer printing and marketing materials. Whether you run a coffee shop, café or a gourmet restaurant, your business cannot do without a good menu. It’s also not just about the food but the design and quality print as well. A well-designed restaurant menu often leads to customers spending even more than what they intended.


Read More



How to Use Business Cards in a Digital Age

Posted by on 05 Mar 2018 under Business Cards

How do you get the most out of your Business Cards in the digital age?

How do you get the most out of your Business Cards in the digital age?

Contrary to what some may believe, business cards are not dead. In fact, that small tangible piece of cardstock passing from person to person provides a sense of comfort and personal connection the digital world cannot. Has the digital age really changed our perception of inter communication and how we stay connected?


Read More



Do Printed Newsletters Still Have a Place?

Posted by on 27 Feb 2018 under Newsletters

Printed Newsletters

Printed Newsletters

With the advent of the internet-of-things, the world of sales and marketing is quite literally spinning on a digital axis. Conversion-optimised websites have become a science in its own right. People are connected 24/7 – to the internet, to apps, to social media channels and to each other. Many a internet guru are quick to pronounce that ‘print-is-dead’, but this could not be further from the truth.


Read More



Advertising That Sticks!

Posted by on 24 Jan 2018 under Stickers

Sticker Printing

Sticker Printing – Make Your Brand Stick

When it comes to marketing and brand promotion, what every single company wants (be they big or small) is to go viral. But what exactly does it mean to go viral? In short, it means your advertising stops being something you bombard the public with and transforms into something the consumer actively spreads on your behalf. What people tend to forget (bombarded as they are by social media, Facebook, Twitter, etc.) is that viral used to be an old-fashioned biology term before it was co-opted for computers…


Read More



Advertising Your Garage Sale

Posted by on 15 Dec 2017 under General Printing

Garage Sale

Image source: Flickr

It’s that time of the year again when we spring clean, clear space and make some extra money all at the same time. A garage sale is a really good way to do this but you can’t expect potential buyers to simply stumble upon your house with everything strewn all over your front lawn. If you don’t advertise your garage sale properly, you won’t sell anything.


Read More



Canvas vs Poster

Posted by on 27 Nov 2017 under Canvas, Posters

Canvas vs Poster

Canvas vs Poster

If a picture is worth a thousand words, then what you choose to hang on your wall speaks volumes about you. Think carefully about what you want your art to say – and whether you want it to represent itself as a poster or a canvas – because the medium you choose is more than an accent: it is the whole discussion.

Both poster and canvas have their respective strengths and weaknesses, which you’ll have to keep in mind when you pick one or the other. Let’s start with how the medium influences the image.


Read More



4 Tips for Effective Banner Printing & Design

Posted by on 19 Oct 2017 under Banners

Effective Banner Printing & Design

Effective Banner Printing & Design

As with all marketing material, you first need to decide the medium that is right for you. Banner printing is just one of many but it’s an incredibly powerful marketing and branding tool. Banners make statements but only if they’re designed effectively.

If you are thinking about using outdoor banners to advertise, the following 4 essential tips will ensure your design is most effective.


Read More