The Asset Print Blog
We at Asset Print are literally married to “Printing’, committed to, in love with and in it for life! On this blog we will be sharing the many things we have learnt over the years, exciting news and many tips and tricks to use printed products. We will cover topics such as effective business cards designs to the importance of colour in design, how to use flyers to advertise your business and much more. Follow this blog or join us on Facebook to be the first to read our next blog.
Our Latest Blog Posts
How To Effectively Use Traditional Marketing As Part Of Your Marketing Mix
Posted by Asset Print on 17 Apr 2025 under All Things Printing, General Printing, Tips For Your Business or Brand
Once upon a time, a brightly coloured poster in a shop window or a flyer in a postbox was the only way to get the word out. These days, digital channels dominate, but traditional marketing? It’s not just surviving, it’s thriving. And when used wisely, it can become the secret weapon in your brand-building arsenal.
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Fun Ways To Turn AI Tools Into Your Creative Sidekick For Design And Writing
Posted by Asset Print on 18 Mar 2025 under All Things Printing, Tips For Your Business or Brand
Alright design geeks, let’s talk about something exciting – AI as your creative buddy! If you think AI is here to replace designers, think again. Artificial intelligence isn’t some overlord coming to steal your creativity; it’s your new brainstorming sidekick; a digital muse if you will. It helps kickstart ideas, speed up processes, and take the grunt work out of design, so you can focus on making magic.
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Valentine’s Day Printing Ideas To Make Mzansi Hearts Flutter
Posted by Asset Print on 11 Feb 2025 under All Things Printing, General Printing
Valentine’s Day is around the corner, and love is in the air – or at least in the shops, where chocolates and roses are flying off the shelves. But if you’re looking for something a little more personal, a little more you, why not print your way to the perfect Valentine’s surprise? From custom love notes to playful date-night games, printing offers endless possibilities to make your message stand out.
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How The Printing Industry Is Moving Forward With Sustainability
Posted by Asset Print on 17 Jan 2025 under All Things Printing, General Printing
The printing industry is often associated with paper stacks, buzzing machines, and bucketloads of colourful ink. But beneath the surface of this traditional sector lies a revolution driven by the demand for sustainability. South Africa, like the rest of the world, is witnessing a transformation that intertwines innovation with environmental responsibility.
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10 Out-of-the-box Printed Gift Ideas For Your Customers
Posted by Asset Print on 11 Dec 2024 under All Things Printing, Banners, Calendar Printing, Stationary Printing
The festive season is a time to celebrate, show appreciation, and connect with the people who make your business thrive: your customers. Standing out during this period can be as simple as rethinking your gifting strategy.
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Tricks Of The Trade: Brochures That Speak Volumes In A Few Simple Steps
Posted by Asset Print on 15 Nov 2024 under All Things Printing, Brochures, Printed Marketing
Imagine this: you’re at an event, maybe a trade show, and amidst the buzz and busy displays, a small, compact brochure catches your eye. It’s no bigger than a magazine but unfolds like a story, each panel carefully crafted to reveal something new.
You tuck it into your bag, knowing that later when you’re looking for a quiet moment, you’ll unfold it again and take a closer look. This small but mighty piece of paper has sparked curiosity—a quality that makes brochures a unique, lasting part of the marketing world.
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How Printed Media Can Drive In-store Sales This Black November
Posted by Asset Print on 16 Oct 2024 under All Things Printing, Banners, Flyers, Posters
Picture this: It’s Black November, the air is buzzing with anticipation, and customers are gearing up for the biggest shopping events of the year. For local business owners, the challenge is steep—how do you compete with the online giants that often dominate the season? With the right printed media, you can stand out from the digital crowd and make a lasting impact on shoppers who are already planning their Black Friday and Cyber Monday buys.
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The Unexpected Print Tricks That Will Take Your Event To The Next Level
Posted by Asset Print on 18 Sep 2024 under All Things Printing, Banners, Brochures, Flyers, Posters, Sign printing, Thank you card Printing
At a time when AI is all everyone is talking about, the world of event marketing seems overrun by screens and social media. Yet, printed materials still hold a unique power – creating a tangible connection with attendees that digital interactions simply cannot replicate.
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DIY vs. Professional Printing: Which To Choose And Why
Posted by Asset Print on 20 Aug 2024 under All Things Printing, General Printing, Printed Marketing, Tips For Your Business or Brand
Imagine you’re a small business owner in Cape Town or Jozi, eager to make a splash with your new venture. You’ve spent weeks perfecting your brand, and now it’s time to get the word out. Flyers, business cards, and posters are on the agenda. But as you sit down to print them at home, you start to wonder—will your DIY efforts truly do justice to your brand?
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Captivate Your Guests With 10 Novel Print Marketing Ideas For South African B&Bs
Posted by Asset Print on 25 Jul 2024 under Booklet Printing, Booklets, Cookbook Printing, Digital Book Printing, Door Hangers, Gift Tag Printing, Postcards, Printed Marketing, Tips For Your Business or Brand
Imagine this: the last rays of the Camps Bay sunset paint the Twelve Apostles a fiery orange as your guests settle into their cosy room at your B&B. How can you elevate their experience and ensure they leave with memories that linger long after their stay? The answer lies in the power of well-crafted print marketing, with a uniquely South African twist!
Forget generic brochures – here at Asset Print, we’re all about helping South African B&Bs like yours create a lasting impression. So, ditch the cookie-cutter approach and embrace these 10 novel print marketing ideas:
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