The Asset Print Blog

We at Asset Print are literally married to “Printing’, committed to, in love with and in it for life! On this blog we will be sharing the many things we have learnt over the years, exciting news and many tips and tricks to use printed products. We will cover topics such as effective business cards designs to the importance of colour in design, how to use flyers to advertise your business and much more. Follow this blog or join us on Facebook to be the first to read our next blog.

Our Latest Blog Posts




Advertising That Sticks!

Posted by on 24 Jan 2018 under Stickers

Sticker Printing

Sticker Printing – Make Your Brand Stick

When it comes to marketing and brand promotion, what every single company wants (be they big or small) is to go viral. But what exactly does it mean to go viral? In short, it means your advertising stops being something you bombard the public with and transforms into something the consumer actively spreads on your behalf. What people tend to forget (bombarded as they are by social media, Facebook, Twitter, etc.) is that viral used to be an old-fashioned biology term before it was co-opted for computers…


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Advertising Your Garage Sale

Posted by on 15 Dec 2017 under Business Cards, Flyers, Posters

Garage Sale

Image source: Flickr

It’s that time of the year again when we spring clean, clear space and make some extra money all at the same time. A garage sale is a really good way to do this but you can’t expect potential buyers to simply stumble upon your house with everything strewn all over your front lawn. If you don’t advertise your garage sale properly, you won’t sell anything.


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Canvas vs Poster

Posted by on 27 Nov 2017 under Canvas, Posters

Canvas vs Poster

Canvas vs Poster

If a picture is worth a thousand words, then what you choose to hang on your wall speaks volumes about you. Think carefully about what you want your art to say – and whether you want it to represent itself as a poster or a canvas – because the medium you choose is more than an accent: it is the whole discussion.

Both poster and canvas have their respective strengths and weaknesses, which you’ll have to keep in mind when you pick one or the other. Let’s start with how the medium influences the image.


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4 Tips for Effective Banner Printing & Design

Posted by on 19 Oct 2017 under Banners

Effective Banner Printing & Design

Effective Banner Printing & Design

As with all marketing material, you first need to decide the medium that is right for you. Banner printing is just one of many but it’s an incredibly powerful marketing and branding tool. Banners make statements but only if they’re designed effectively.

If you are thinking about using outdoor banners to advertise, the following 4 essential tips will ensure your design is most effective.


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Is Print Media Yester-year?

Posted by on 12 Sep 2017 under General Printing

Printing technology has a rich history

Printing technology has a rich history, but does this mean that printed media is yester-year?

This is a question on the lips of so many people and the simple answer is NO. Digital may be cheaper and more efficient in reaching a wider audience faster but print media remains a powerful cog in the advertising wheel.


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Ten Tips for Creating a Successful Brochure

Posted by on 11 Aug 2017 under Brochures

Our Top Tips for Creating the Best Brochure for Your Business

Our Top Tips for Creating the Best Brochure for Your Business

A successful marketing campaign involves a multifaceted approach. There are several elements to marketing either a business or product. These include:


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Door Hangers: New Direct Marketing Trend

Posted by on 18 Jul 2017 under General Printing

Use Door Hangers to Market Your Business Now

Use Door Hangers to Market Your Business Now

When you think about door hangers it is usually in the context of a Do Not Disturb sign hanging off a hotel door knob. But door hangers can be used as direct marketing tools too. If you think about how well they work in hotels – when you put it out on the door handle, 99 percent of the time you know that you won’t be disturbed. Why? Because they are very visible and highly effective at conveying the message that you don’t want to be disturbed – there is no room for doubt as to what the communication is.


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The History of Posters

Posted by on 21 Jun 2017 under Posters

The History of Posters

Where did Posters of today come from?

Posters have been around for several hundreds of years. Predominantly text based, they were used to advertise events and specific products; they were used as placards, sandwich boards and billboards too. But it was only in the late 1880s that the modern poster evolved. This evolution coincided with technological, political and social changes of the day.


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Brochure Printing as a Marketing Tool

Posted by on 19 May 2017 under Brochures

The importance of brochure printing as a marketing tool

The importance of brochure printing as a marketing tool

While we do live in an age that is very much dominated by digital marketing and advertising, it is very important not to underestimate the importance and impact of printed marketing collateral especially when it comes to printed brochures.


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How to successfully use QR Codes in print

Posted by on 26 Apr 2017 under General Printing

Printed QR Code on a Business Card

Printed QR Codes and How to Use Them

As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.

*QR = Quick Response

connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way. QR codes were first introduced by Denso Wave in 1994.


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