The new decade may be off to a rather unexpectedly rough start, but there are a few silver linings to be enjoyed nonetheless. For instance, there’s never been a more exciting time to be in the printing trade – there are so many fantastic techniques to choose from!
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Every industry has its die-hard fans – people who are so fascinated by the technology behind its inner workings that they spend countless hours reading up about the history of how it all came to be. At Asset Print you’ll find a huge array of ink geeks. Yes, we love working with our clients and creating beautiful things, but we also happen to be completely enchanted by printers and ink in general.
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The printing press is one of those incredible inventions that changed the world forever. In fact, it is touted as one of the three inventions in the world that had the biggest impact on the way society functions, alongside gunpowder and the nautical compass. At Asset Print, we realise that we’re standing on the shoulders of giants every time we press ‘print’ on our digital presses, which is why we also keep a close eye on the evolution and reintroduction of old-school printing methods around the globe.
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Things may seem a little dire here at the start of the third decade of the 21st century, but if you’re looking out for a silver lining, there are some very positive things that have cropped up among the behaviour of the general populace of late. This includes the desire to make eco-conscious purchasing decisions. At Asset Print, we’ve noticed that many of our clients are taking steps to ensure that their businesses move towards a greener way of being, and it makes us very proud.
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The world of printing is a fascinating place when you look a little deeper than the surface. At Asset Print, we understand that the terminology we bandy about on a daily basis is not a part of everyone’s lexicon. This is why we’ve decided to compile a concise glossary that explains a few of the terms we use around the printing shop. Here you go!
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Language is a funny thing – we tend to take the words and expressions we take for granted, and yet every one of those building blocks of meaning originated somewhere. Interestingly, the world of printing gifted us with many of the phrases we commonly use today. This is not too surprising of course since the printing press is often mentioned alongside antibiotics and gunpowder as inventions that changed the world completely.
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One of the most important things you’ll need to do when you’re in the process of developing a brand is deciding on your corporate colours. In the long run, these colours will become synonymous with your business, so it only makes sense to take your time to consider your options and get some expert input before you settle on the hues that will underpin your marketing initiatives for the foreseeable future. Here are a few tips from the Asset Print team to get you started:
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At a time when the impact of human life on earth has on our environment has become undeniable, people all over the world are trying to find ways to reduce, reuse and recycle. Every choice we make as consumers has a far-reaching effect on the ways that large corporations choose to conduct their business, and forward-thinking individuals are taking care to make these choices based on tangible scientific evidence.
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The bold new decade is upon us, and that only means one thing – everything we thought we knew about marketing up until this point is poised to change yet again. The digital age has completely changed the way that businesses engage with consumers, and up until now, it may have seemed that printed media was on its way out. However, major brands like IKEA, McDonald’s and Burger King have been leading the vanguard in a revival of print advertising of late, and with good reason – emerging tech is making it more relevant than ever!
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Hello there, welcome back! In our previous blog, we took a look at the history of the printing press and uncovered that Guttenberg did not, in fact, invent the printing press; that the Diamond Sutra is the oldest surviving printed book in existence; and that the Buddhist faith started spreading rapidly through China after a peasant named Bi (Pi) Sheng took major strides in developing the movable type press.
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