All Things Printing Archives

Creating a piece of art is a very special thing. After all, you are showing the world a part of your soul, and portraying how you view and experience life from your unique point of view. It’s no small thing. As such, it only makes sense to be very circumspect about the materials you choose when you bring your art to life.

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A sticker is a sticker and you stick it on things. Right? No, you need to think a bit before you have a sticker printed. Let’s say you are on the school governing board and you get the job of printing licence disc stickers for parents. So they can think about paying school fees every time they get in their cars.

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So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design.

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Whether you own a small real estate agency or photography business, print marketing through a reputable print company is one of the most important mediums to help increase brand awareness and attract new customers.

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If you don’t live and breathe printing, as we do over here at Asset Print, you’d be forgiven for assuming that every project that crosses our desks and reception counters in the course of a day is given the exact same treatment. However, we are happy to report that a fair amount of thought goes into the printing processes we employ, and when we choose to use which.

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If there is one thing we can all agree on as retailers, it’s that the marketing space is extremely crowded these days. Additionally, recent economic pressures have made consumers extra conscious about their spending, which means they are taking their time to evaluate products carefully before they purchase, instead of simply popping it in their trolleys.

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Why yes, we are back with another blog in our series on fantastic printing techniques and how to use it in real life. In our previous segment, we discussed the merits of embossing and the inspiring ways in which it can be applied to everything from business cards to wine labels. Today we continue our journey by taking a closer look at varnishing.

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The global print community is ‘reaming’ with excitement as International Print Day 2020 is taking place on October 21st. Along with printing companies from around the world, Asset Print is gearing up to celebrate and everyone should get involved. If you haven’t participated or don’t know what International Print Day is about, this article explains it all.

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The new decade may be off to a rather unexpectedly rough start, but there are a few silver linings to be enjoyed nonetheless. For instance, there’s never been a more exciting time to be in the printing trade – there are so many fantastic techniques to choose from!

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Every industry has its die-hard fans – people who are so fascinated by the technology behind its inner workings that they spend countless hours reading up about the history of how it all came to be. At Asset Print you’ll find a huge array of ink geeks. Yes, we love working with our clients and creating beautiful things, but we also happen to be completely enchanted by printers and ink in general.

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