Category: All Things Printing




Print Marketing Choices That Winning Brands Are Making In 2022

Posted by on 20 Jun 2022 under All Things Printing, Printed Marketing, Tips For Your Business or Brand

Use print marketing to market your business

At a time when everything is digital, many businesses have begun to question the benefit of print marketing in an online world. However, if there is one thing that the ongoing lockdowns throughout 2020 and 2021 taught is, it’s that humans remain tactile creatures. There is only so much screen time we can handle until we crave real-life interactions with the things and people around us.

This goes for marketing materials as well. In fact, ever since the world has gotten ‘back to normal’, print marketing has seen a major up-swing across the board. Here are a few key trends that clever business owners and marketers have been noticing of late:


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Paper VS Canvas – Which Is Best For Art Prints?

Posted by on 16 Sep 2021 under All Things Printing, Canvas

Art print

Creating a piece of art is a very special thing. After all, you are showing the world a part of your soul, and portraying how you view and experience life from your unique point of view. It’s no small thing. As such, it only makes sense to be very circumspect about the materials you choose when you bring your art to life.


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How To Design And Print A Perfect Sticker Or Decal

Posted by on 18 Aug 2021 under All Things Printing, Stickers

Stickers and decals

A sticker is a sticker and you stick it on things. Right? No, you need to think a bit before you have a sticker printed. Let’s say you are on the school governing board and you get the job of printing licence disc stickers for parents. So they can think about paying school fees every time they get in their cars.


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3 Vital Elements In Marketing Material Design

Posted by on 15 Jul 2021 under All Things Printing, Design, General Printing, Printed Marketing

Small business window front

So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design.


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What Can A Print Company Do For Small Businesses?

Posted by on 16 Jun 2021 under All Things Printing, Banners, Brochures, Business Cards, Flyers, Newsletters, Posters, Stationary Printing, Stickers, Tips For Your Business or Brand

Small business window front

Whether you own a small real estate agency or photography business, print marketing through a reputable print company is one of the most important mediums to help increase brand awareness and attract new customers.


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What On Earth Is Stochastic Printing?

Posted by on 17 Mar 2021 under All Things Printing

Stochastic printing

If you don’t live and breathe printing, as we do over here at Asset Print, you’d be forgiven for assuming that every project that crosses our desks and reception counters in the course of a day is given the exact same treatment. However, we are happy to report that a fair amount of thought goes into the printing processes we employ, and when we choose to use which.


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Reasons to Use Swing Tags for Branding in 2021

Posted by on 13 Jan 2021 under All Things Printing, Printed Marketing

Swing 'sale' tags

If there is one thing we can all agree on as retailers, it’s that the marketing space is extremely crowded these days. Additionally, recent economic pressures have made consumers extra conscious about their spending, which means they are taking their time to evaluate products carefully before they purchase, instead of simply popping it in their trolleys.


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Printing Techniques & How to Use it – Part II

Posted by on 20 Nov 2020 under All Things Printing, Business Cards, Flyers, Stationary Printing, Wedding Invitations

Printing Techniques: Varnish

Why yes, we are back with another blog in our series on fantastic printing techniques and how to use it in real life. In our previous segment, we discussed the merits of embossing and the inspiring ways in which it can be applied to everything from business cards to wine labels. Today we continue our journey by taking a closer look at varnishing.


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Gearing Up For International Print Day 2020

Posted by on 20 Oct 2020 under All Things Printing, General Printing, Printed Marketing

Printing Techniques: Embossing

The global print community is ‘reaming’ with excitement as International Print Day 2020 is taking place on October 21st. Along with printing companies from around the world, Asset Print is gearing up to celebrate and everyone should get involved. If you haven’t participated or don’t know what International Print Day is about, this article explains it all.


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Printing Techniques & How to Use it – Part I

Posted by on 16 Sep 2020 under All Things Printing, Business Cards, General Printing, Stationary Printing, Tips For Your Business or Brand, Wedding Invitations, Wine Bottle Lables

Printing Techniques: Embossing

The new decade may be off to a rather unexpectedly rough start, but there are a few silver linings to be enjoyed nonetheless. For instance, there’s never been a more exciting time to be in the printing trade – there are so many fantastic techniques to choose from!


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