Whether you own a small real estate agency or photography business, print marketing through a reputable print company is one of the most important mediums to help increase brand awareness and attract new customers.
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When you run your own business, or just start up a brand-new venture, the added expense of professional printing can seem like a bit of a tall order. Surely you can just get a colour printer, install it in the office and fire off those printables yourself? After all, with the great tech available these days, what exactly is the difference between you hitting ‘send to printer’, and a person at a printing shop doing it?
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Have you considered roll-up banner stands as a part of your physical, IRL marketing strategy? These days, it can be easy to assume that the only type of marketing that makes a difference is the digital kind, but in truth, there are stalwart promotional staples like the humble pull-up banner that can actually make all the difference in terms of in situ consumer engagement.
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Trade Show
At Asset Print, we’ve assisted many companies to prepare for trade shows by providing tailored marketing collateral that speaks to a B2B demographic. We’ve also taken part in a fair amount of trade shows ourselves, which is where we fine tuned our approach to these events. Over the years, we’ve picked up quite a few nifty tricks to ensure that the trade show crowd makes their way to our stand, and those of our clients.
Here are our five top secrets to trade show success:
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How to Choose a Digital Printing Company
If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task.
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Effective Banner Printing & Design
As with all marketing material, you first need to decide the medium that is right for you. Banner printing is just one of many but it’s an incredibly powerful marketing and branding tool. Banners make statements but only if they’re designed effectively.
If you are thinking about using outdoor banners to advertise, the following 4 essential tips will ensure your design is most effective.
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