When last did you update your business’ print marketing materials? Digital marketing and social media promotion are currently at the top of everyone’s list, we know, but there is a good reason why big companies like Old Mutual, Shoprite, Sasol, and MTN still invest in print marketing materials. Quite simply – it works.
Here are a few evergreen printing staples that form a part of forward-thinking businesses’ marketing arsenal in 2022 (and why):
There is a big misconception in today’s marketing circles that direct marketing is no longer relevant because of the advent of digital marketing. Yes, certain forms don’t really produce the desired effect, but that is not to say that this applies to across the board, there are some tried and tested exceptions. And customised postcards are one of these exceptions. They are a very effective way to reach your audience via direct marketing.