Design Archives - Asset Print

So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design.

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Print Design Checklist

Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format.

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Posters For Marketing

Advertising is an essential part of any business as it builds brand awareness and their products or services. While much focus in recent years has been on digital, posters are still a valuable advertising medium. The fact that they are still being used today speaks volumes about how well they work.

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Make Sure To Check These Thing Before Sending Your Print Order

As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking.

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Brand Style Guides, Typography and Design

When it comes to building a memorable brand, it’s all about consistency. The best brands remain top of mind because their presence is defined by the repetition of the same logo, typography, colours and images. If people see them enough, they become instantly recognisable while providing a clear sense of reliability and security.

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Helvetica, Verdana and Arial, Strong, Bold and Easy to Read Fonts

Helvetica, Verdana and Arial are always great fonts to use

Typography is a field in which people have devoted years of their lives to. It’s an ancient craft that has been studied vigorously over the years – yet there will always be something new to discover.

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Designing Great Page Layouts

A simple flyer. A beautifully printed brochure. A glossy fashion magazine. A coffee table book. What do these things all have in common? They have all been put together using the same principles of design. Whether you are designing a black and white pamphlet or a newspaper, the ideas and rules behind the layout are all the same.

The idea of any page is to draw the reader in. To engage them. To really reach them with a message that resonates. Whether it be information in a sales brochure or a book about rain forests, you want to reach your audience and really grab their attention.

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