Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format.(more…)
Advertising is an essential part of any business as it builds brand awareness and their products or services. While much focus in recent years has been on digital, posters are still a valuable advertising medium. The fact that they are still being used today speaks volumes about how well they work.(more…)
There are many types of printing but it is often difficult to identify what each of them entails. Each printing type is suited to a different need which means businesses can choose a printing technique that is best for their products or services.(more…)
When it comes to building a memorable brand, it’s all about consistency. The best brands remain top of mind because their presence is defined by the repetition of the same logo, typography, colours and images. If people see them enough, they become instantly recognisable while providing a clear sense of reliability and security.(more…)
A simple flyer. A beautifully printed brochure. A glossy fashion magazine. A coffee table book. What do these things all have in common? They have all been put together using the same principles of design. Whether you are designing a black and white pamphlet or a newspaper, the ideas and rules behind the layout are all the same.
The idea of any page is to draw the reader in. To engage them. To really reach them with a message that resonates. Whether it be information in a sales brochure or a book about rain forests, you want to reach your audience and really grab their attention.(more…)