Category: Printed Marketing

Tricks Of The Trade: Brochures That Speak Volumes In A Few Simple Steps

Posted by Asset Print on 15 Nov 2024 under All Things Printing, Brochures, Printed Marketing

Imagine this: you’re at an event, maybe a trade show, and amidst the buzz and busy displays, a small, compact brochure catches your eye. It’s no bigger than a magazine but unfolds like a story, each panel carefully crafted to reveal something new.

You tuck it into your bag, knowing that later when you’re looking for a quiet moment, you’ll unfold it again and take a closer look. This small but mighty piece of paper has sparked curiosity—a quality that makes brochures a unique, lasting part of the marketing world.

DIY vs. Professional Printing: Which To Choose And Why

Posted by Asset Print on 20 Aug 2024 under All Things Printing, General Printing, Printed Marketing, Tips For Your Business or Brand

Imagine you’re a small business owner in Cape Town or Jozi, eager to make a splash with your new venture. You’ve spent weeks perfecting your brand, and now it’s time to get the word out. Flyers, business cards, and posters are on the agenda. But as you sit down to print them at home, you start to wonder—will your DIY efforts truly do justice to your brand?

Captivate Your Guests With 10 Novel Print Marketing Ideas For South African B&Bs

Posted by Asset Print on 25 Jul 2024 under Booklet Printing, Booklets, Cookbook Printing, Digital Book Printing, Door Hangers, Gift Tag Printing, Postcards, Printed Marketing, Tips For Your Business or Brand

Imagine this: the last rays of the Camps Bay sunset paint the Twelve Apostles a fiery orange as your guests settle into their cosy room at your B&B. How can you elevate their experience and ensure they leave with memories that linger long after their stay? The answer lies in the power of well-crafted print marketing, with a uniquely South African twist!

Forget generic brochures – here at Asset Print, we’re all about helping South African B&Bs like yours create a lasting impression. So, ditch the cookie-cutter approach and embrace these 10 novel print marketing ideas:

Five Of The Best Uses For Folded Leaflets

Posted by Asset Print on 16 Aug 2023 under Brochures, Menu Printing, Printed Marketing, Wedding Invitations

Looking for a way to market your business or showcase a product? Folded leaflets can be an eye-catching way to highlight your services, tell customers about special offers you’re running, or even to spread the word and provide more information about your business’s products or services.

5 Reasons Why The Worlds Most Innovative Companies Still Use Print For Content Marketing

Posted by Asset Print on 24 Mar 2023 under Printed Marketing

In today’s digital age, it’s easy to get swept up in the excitement of online content marketing strategies. With social media platforms, email marketing, and video marketing all available at your fingertips, it’s tempting to overlook print.

However, print should definitely not be overlooked. In fact, it can be an incredibly effective tool for your content marketing strategy. Here are five reasons why:

Print Marketing Choices That Winning Brands Are Making In 2022

Posted by Asset Print on 20 Jun 2022 under All Things Printing, Printed Marketing, Tips For Your Business or Brand

At a time when everything is digital, many businesses have begun to question the benefit of print marketing in an online world. However, if there is one thing that the ongoing lockdowns throughout 2020 and 2021 taught is, it’s that humans remain tactile creatures. There is only so much screen time we can handle until we crave real-life interactions with the things and people around us.

This goes for marketing materials as well. In fact, ever since the world has gotten ‘back to normal’, print marketing has seen a major up-swing across the board. Here are a few key trends that clever business owners and marketers have been noticing of late:

Great Banners Stands Out So Your Business Can

Posted by Asset Print on 16 May 2022 under Banners, Printed Marketing, Tips For Your Business or Brand

How do you tell the world, when it walks past your door, that you are right there and they should pop in and buy what you sell? Digital marketing is great, but it has long gone past “Like us on Facebook” and success will cost millions. This is because the digital marketplace is growing like weeds while digital consumers have learned to shun ads in this medium.

7 Print Marketing Materials That Definitely
Boost Sales

Posted by Asset Print on 13 Apr 2022 under Brochures, Business Cards, Flyers, Postcards, Printed Marketing

When last did you update your business’ print marketing materials? Digital marketing and social media promotion are currently at the top of everyone’s list, we know, but there is a good reason why big companies like Old Mutual, Shoprite, Sasol, and MTN still invest in print marketing materials. Quite simply – it works.

Here are a few evergreen printing staples that form a part of forward-thinking businesses’ marketing arsenal in 2022 (and why):

5 Print Marketing Materials That ALWAYS Boost Sales

Posted by Asset Print on 18 Nov 2021 under Banners, Calendar Printing, Flyers, Printed Marketing, Stationary Printing

With everything going online these days, you may be wondering whether print marketing materials are still effective. We’re here to tell you that these true-blue promotional staples are not only still relevant – they’re even more effective than they used to be… See, in a world where everything comes at a consumer from a screen, a tangible, IRL piece of marketing collateral is actually something special!

Here are five of our favourite print marketing materials we like to recommend to clients who want to boost their business sales:

3 Vital Elements In Marketing Material Design

Posted by Asset Print on 15 Jul 2021 under All Things Printing, Design, General Printing, Printed Marketing

So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design.

Category: Printed Marketing

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