So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design. (more…)
When you run your own business, or just start up a brand-new venture, the added expense of professional printing can seem like a bit of a tall order. Surely you can just get a colour printer, install it in the office and fire off those printables yourself? After all, with the great tech available these days, what exactly is the difference between you hitting ‘send to printer’, and a person at a printing shop doing it? (more…)
If there is one thing we can all agree on as retailers, it’s that the marketing space is extremely crowded these days. Additionally, recent economic pressures have made consumers extra conscious about their spending, which means they are taking their time to evaluate products carefully before they purchase, instead of simply popping it in their trolleys. (more…)
The global print community is ‘reaming’ with excitement as International Print Day 2020 is taking place on October 21st. Along with printing companies from around the world, Asset Print is gearing up to celebrate and everyone should get involved. If you haven’t participated or don’t know what International Print Day is about, this article explains it all. (more…)
At a time when the impact of human life on earth has on our environment has become undeniable, people all over the world are trying to find ways to reduce, reuse and recycle. Every choice we make as consumers has a far-reaching effect on the ways that large corporations choose to conduct their business, and forward-thinking individuals are taking care to make these choices based on tangible scientific evidence. (more…)
The bold new decade is upon us, and that only means one thing – everything we thought we knew about marketing up until this point is poised to change yet again. The digital age has completely changed the way that businesses engage with consumers, and up until now, it may have seemed that printed media was on its way out. However, major brands like IKEA, McDonald’s and Burger King have been leading the vanguard in a revival of print advertising of late, and with good reason – emerging tech is making it more relevant than ever! (more…)
Print Design Checklist
Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format. (more…)
At Asset Print, we’ve assisted many companies to prepare for trade shows by providing tailored marketing collateral that speaks to a B2B demographic. We’ve also taken part in a fair amount of trade shows ourselves, which is where we fine tuned our approach to these events. Over the years, we’ve picked up quite a few nifty tricks to ensure that the trade show crowd makes their way to our stand, and those of our clients.
Here are our five top secrets to trade show success: (more…)
Printed QR Codes and How to Use Them
As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.
*QR = Quick Response
connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way.
QR codes were first introduced by Denso Wave in 1994. (more…)