The bold new decade is upon us, and that only means one thing – everything we thought we knew about marketing up until this point is poised to change yet again. The digital age has completely changed the way that businesses engage with consumers, and up until now, it may have seemed that printed media was on its way out. However, major brands like IKEA, McDonald’s and Burger King have been leading the vanguard in a revival of print advertising of late, and with good reason – emerging tech is making it more relevant than ever!