Category: Printed Marketing




Print Marketing Choices That Winning Brands Are Making In 2022

Posted by on 20 Jun 2022 under All Things Printing, Printed Marketing, Tips For Your Business or Brand

Use print marketing to market your business

At a time when everything is digital, many businesses have begun to question the benefit of print marketing in an online world. However, if there is one thing that the ongoing lockdowns throughout 2020 and 2021 taught is, it’s that humans remain tactile creatures. There is only so much screen time we can handle until we crave real-life interactions with the things and people around us.

This goes for marketing materials as well. In fact, ever since the world has gotten ‘back to normal’, print marketing has seen a major up-swing across the board. Here are a few key trends that clever business owners and marketers have been noticing of late:


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Great Banners Stands Out So Your Business Can

Posted by on 16 May 2022 under Banners, Printed Marketing, Tips For Your Business or Brand

Use banners to market your business better

How do you tell the world, when it walks past your door, that you are right there and they should pop in and buy what you sell? Digital marketing is great, but it has long gone past “Like us on Facebook” and success will cost millions. This is because the digital marketplace is growing like weeds while digital consumers have learned to shun ads in this medium.


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7 Print Marketing Materials That Definitely
Boost Sales

Posted by on 13 Apr 2022 under Brochures, Business Cards, Flyers, Postcards, Printed Marketing

Boost business with print marketing

When last did you update your business’ print marketing materials? Digital marketing and social media promotion are currently at the top of everyone’s list, we know, but there is a good reason why big companies like Old Mutual, Shoprite, Sasol, and MTN still invest in print marketing materials. Quite simply – it works.

Here are a few evergreen printing staples that form a part of forward-thinking businesses’ marketing arsenal in 2022 (and why):


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5 Print Marketing Materials That ALWAYS Boost Sales

Posted by on 18 Nov 2021 under Banners, Calendar Printing, Flyers, Printed Marketing, Stationary Printing

Printed calendar

With everything going online these days, you may be wondering whether print marketing materials are still effective. We’re here to tell you that these true-blue promotional staples are not only still relevant – they’re even more effective than they used to be… See, in a world where everything comes at a consumer from a screen, a tangible, IRL piece of marketing collateral is actually something special!

Here are five of our favourite print marketing materials we like to recommend to clients who want to boost their business sales:


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3 Vital Elements In Marketing Material Design

Posted by on 15 Jul 2021 under All Things Printing, Design, General Printing, Printed Marketing

Small business window front

So you are driving down the road and there is the same poster on every lamppost, cleverly placed at driver head height. Nice pic of a patio/pool, says HOME EXPO, says CTIC, then some copy below that you just cannot make out. Sounds interesting, but you give up trying to read it after you nearly run a red light and crash into the car stopped there. Welcome to graphic design.


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Why Professional Printing Is An Investment

Posted by on 18 May 2021 under Banners, Business Cards, Flyers, General Printing, Printed Marketing, Tips For Your Business or Brand

Modern printing press

When you run your own business, or just start up a brand-new venture, the added expense of professional printing can seem like a bit of a tall order. Surely you can just get a colour printer, install it in the office and fire off those printables yourself? After all, with the great tech available these days, what exactly is the difference between you hitting ‘send to printer’, and a person at a printing shop doing it?


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Reasons to Use Swing Tags for Branding in 2021

Posted by on 13 Jan 2021 under All Things Printing, Printed Marketing

Swing 'sale' tags

If there is one thing we can all agree on as retailers, it’s that the marketing space is extremely crowded these days. Additionally, recent economic pressures have made consumers extra conscious about their spending, which means they are taking their time to evaluate products carefully before they purchase, instead of simply popping it in their trolleys.


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Gearing Up For International Print Day 2020

Posted by on 20 Oct 2020 under All Things Printing, General Printing, Printed Marketing

Printing Techniques: Embossing

The global print community is ‘reaming’ with excitement as International Print Day 2020 is taking place on October 21st. Along with printing companies from around the world, Asset Print is gearing up to celebrate and everyone should get involved. If you haven’t participated or don’t know what International Print Day is about, this article explains it all.


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Paper & The Environment: Good Choice, or Not?

Posted by on 17 Feb 2020 under All Things Printing, Printed Marketing

At a time when the impact of human life on earth has on our environment has become undeniable, people all over the world are trying to find ways to reduce, reuse and recycle. Every choice we make as consumers has a far-reaching effect on the ways that large corporations choose to conduct their business, and forward-thinking individuals are taking care to make these choices based on tangible scientific evidence.


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3 Ways Print Media Can Supercharge Sales

Posted by on 20 Jan 2020 under All Things Printing, Printed Marketing

The bold new decade is upon us, and that only means one thing – everything we thought we knew about marketing up until this point is poised to change yet again. The digital age has completely changed the way that businesses engage with consumers, and up until now, it may have seemed that printed media was on its way out. However, major brands like IKEA, McDonald’s and Burger King have been leading the vanguard in a revival of print advertising of late, and with good reason – emerging tech is making it more relevant than ever!


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