Being a business owner in the digital age can be a tricky thing. Apps and QR codes are all the rage, but are those really what your customers want? Should it all be digitised, or are there certain aspects of the customer experience that should remain the way it was? Well, as far as menus go, we definitely feel that the old-school way of doing things is still the way to go.
Here are four excellent reasons to keep printed menus in rotation, and to upgrade your physical menus rather than opting for a purely digital system:
1. It’s Simple And Convenient To Use
Printed menus are easy to read and provide a clear, organised format for customers to navigate. This can help your patrons to make quicker decisions about what they want to order, and reduce errors and confusion – which also leads to lower levels of food waste.
Printed menus are a convenient option for customers who prefer having a physical copy of the menu to browse and make their selections without using a screen or having to employ their smartphones. They are also useful for takeout and delivery orders, as customers can easily reference the menu while placing their orders from home.
2. It Adds A Level Of Professionalism
Printed menus can help to establish a professional appearance for a restaurant or food establishment. It can be customised with branding and design elements to reflect the style and atmosphere of the restaurant, and, as such, establish a cohesive tonal representation of the overarching corporate identity.
3. You Can Use It To Boost Sales
Printed menus can help to increase sales by highlighting popular dishes, promoting specials and seasonal items, and showcasing new menu items. It can also be used to upsell and cross-sell items, such as appetisers, desserts, and beverages.
4. It’s Cost-Effective
While digital menus may seem like a more cost-effective option, they can require ongoing maintenance and updates. Printed menus can be produced in bulk and are typically more cost-effective in the long run – especially when laminated, or bound in a sturdy material to be suitable for regular handling and use.
In short, printed menus can help to improve overall customer experience and drive sales for food establishments. To find out more about printing menus at affordable rates, get in touch with the Asset Print team. We are standing by to provide an obligation-free quote and provide you with expert advice on designing menus that will entice and delight your clientele.
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