In today’s digital age, it’s easy to get swept up in the excitement of online content marketing strategies. With social media platforms, email marketing, and video marketing all available at your fingertips, it’s tempting to overlook print.
However, print should definitely not be overlooked. In fact, it can be an incredibly effective tool for your content marketing strategy. Here are five reasons why:
1. Print is Tangible and Memorable
There’s something about holding a physical piece of marketing material in your hands that just can’t be replicated online. A brochure or flyer has a tactile quality that engages your senses in a way that a digital ad or email simply cannot.
Additionally, studies have shown that people remember information better when they read it on paper rather than on a screen. By incorporating print into your content marketing strategy, you’ll be creating a tangible, memorable experience for your audience.
2. Print is Trustworthy
While online ads and email marketing can be effective, they can also be perceived as spammy or untrustworthy. In contrast, print materials like brochures, flyers, and direct mail pieces have a certain level of credibility simply because they exist in the physical world. When your audience receives a physical piece of marketing material, they’re more likely to view it as legitimate and trustworthy.
3. Print Reaches Audiences Where They Are
Despite the prevalence of online marketing, there are still many people who prefer to receive information through print. Additionally, there are certain situations where online marketing simply isn’t effective.
For example, at trade shows or events, where people may not have access to the internet or be distracted by other things, print materials can be incredibly effective. By incorporating print into your content marketing strategy, you’ll be reaching audiences where they are, rather than relying solely on digital channels.
4. Print Can Be Targeted and Localised
One of the biggest benefits of print is that it can be targeted and localised in a way that digital channels simply cannot. For example, you can distribute flyers or brochures in specific neighbourhoods or at local events. This can be incredibly effective for small businesses or organisations that are looking to connect with their local community.
Additionally, print materials can be customised to target specific demographics or interests, allowing you to create a more personalised experience for your audience.
5. Print Can Be Cost-Effective
Finally, print can be a cost-effective option for your content marketing strategy. While the cost of printing and distributing materials can vary depending on the size of your campaign and the materials you’re using, print can be a cost-effective option when compared to digital channels. Additionally, the return on investment for print can be significant, especially if you’re targeting a specific audience or location.
In short, print should 100% still be a part of your content marketing strategy in 2023 and beyond! To find out more about the best ways to do so, get in touch with the Asset Print team to learn more. We have been at the vanguard of print marketing in Cape Town and the rest of South Africa since 2006. Let our seasoned team assist you!
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