With everything going online these days, you may be wondering whether print marketing materials are still effective. We’re here to tell you that these true-blue promotional staples are not only still relevant – they’re even more effective than they used to be… See, in a world where everything comes at a consumer from a screen, a tangible, IRL piece of marketing collateral is actually something special!
Here are five of our favourite print marketing materials we like to recommend to clients who want to boost their business sales:
1. Calendars
Sure, you have a calendar on your phone, but every household and business needs a physical calendar as well. This is why it works so well as a promotional tool – you hand a printed calendar out once a year, and your brand remains top of mind for an entire 12 months. That’s some amazing ROI right there. Desk calendars, fridge calendars and tent calendars are all very popular with our clientele.
2. Notepads
Branded notepads work really well for the same reason that calendars do – it’s super useful! Everyone needs a handy notepad to keep on the kitchen counter or their desk, and if your brand is on it, it is always right there in front of them.
3. Letterheads
Letterhead printing is another marketing staple that will never go out of style. Being able to send out official notices, business propositions, thank you letters and other official missives on a beautifully printed letterhead makes all the difference when it comes to establishing your company as a leader in your field. This, in turn, leads to fruitful business relationships with associates, suppliers and vendors.
4. Banners
Banners are the ultimate eye-catching marketing tool. Whether you set it up on the sidewalk outside of your business to draw in customers or take it along to trade shows to show off your brand, there are countless ways to use it to your company’s advantage. This includes eyelet banners, hanging banners, teardrop banners, and more.
5. Flyers
Never underestimate the power of a well-designed, expertly distributed flyer. If your marketing message is timeous, and you understand your target demo to a T, it’s easy to reach the right person at the right time with hand drops and/or publication inserts.
Now you know! These are just a few of the tried-and-tested print marketing materials you can use to boost sales. Check back soon for more insider insights, and remember to contact us if you want to know more about our selection of professional printing services. Our team is happy to provide you with customised quotes and any info you need to make informed printing decisions.
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