The year is speeding to a close, and that means that you, your employees and your clients will soon be cracking open a brand-new calendar to plot out important dates and occasions that lie ahead in 2023.
At Asset Print, we believe that a branded calendar is one of the most effective marketing tools out there – it sticks around for a full year! Here are a few top tips from our in-house designers when it comes to designing a calendar that will keep your business top of mind in the best way possible:
1. Consider Your Various Calendar Options
The great thing about calendars is that they come in all sorts of shapes and sizes, each of which has a bunch of benefits. For instance:
- Custom calendars for corporate gifts can be customised according to the needs and interests of your clientele
- Desk calendars offer lots of note-taking (and doodling!) space
- Desk pad calendars are useful in any home or corporate office
- Fridge calendars are unobtrusive and take up little space
- Tent calendars are very cost-effective and easy to produce in bulk
- Wall calendars provide the opportunity to showcase lovely photos, designs or artwork
2. Apply Your Branding Effectively
Adding your branding to printed collateral should ideally be approached as a design job, rather than just a copy-and-paste process. Our in-house designers work with our clients to ensure their logo, brand colours and other assets are properly applied for maximum brand recognition and memorability.
3. Make It A Must-Have
Odds are your clients will be receiving more than one free calendar from suppliers and business associates this year. So, how do you ensure they choose to use yours? We suggest adding a USP (unique selling point).
Perhaps your fridge calendar can have a nice strong magnet, or a laminated space to write a shopping list. Or maybe your desk calendar could include information on important industry events, over and above standard information like public holidays, etc. The key lies in offering something no one else does.
4. Choose Proper Quality
One thing that will always set your calendar apart and earn it a place of honour in the home or office of your target demographic is a high-quality finish. When a calendar is beautifully printed, well-bound and crafted from strong, sturdy materials, it’s immediately apparent. This can also be done cost-effectively when you align yourself with a knowledgeable team of printing professionals.
5. Work With A Seasoned Team
Working with a seasoned printing team is the best way to ensure you get a fantastic product at a budget-friendly price point. There are a lot of variables in the mix when you create a printed business calendar to serve as a marketing tool; an experienced team will be able to guide you through your options and provide invaluable insights regarding processes and materials.
Following these guidelines will allow you to create a 2023 calendar you, your employees and your clients will love. For more advice on creating printed marketing staples to boost your business in the year ahead, keep an eye on the blog, and feel free to reach out to a friendly Asset Print representative. We’re here to help you make your mark!
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