Custom Counter Cards That Get You Noticed Every Time

Make your message stand out with eye-catching, professionally printed counter cards from Asset Print. Whether you’re promoting daily specials in a Jozi café, welcoming guests in a Gqeberha guesthouse, or highlighting health info at a Durban clinic, our custom counter cards are built to draw attention and deliver results right at eye level.

We offer fast turnaround, nationwide delivery, and helpful support from real humans who know printing inside and out. Need a design tweak or help choosing a finish? We’ve got you.

What Are Counter Cards?

Counter cards, also known as strut cards or easel cards, are freestanding signs made for high-visibility placement at service desks, checkout points, or reception counters. These differ slightly from tent cards and rack cards.

Printed on sturdy materials like foam board, PVC, or premium cardstock, they’re designed to stand upright and stay standing; no flimsy signs flopping over when a door slams! We print in popular sizes like A4 counter cards, A5, or custom dimensions to suit your setup. Choose from matte or gloss finishes, reinforced back struts, and edge-to-edge full-colour print to keep your message bold and beautiful.

Why Use Counter Cards? 4 Very Important Reasons…

The humble counter card punches well above its weight. It’s a small print format that delivers major visibility, without breaking the bank.

  1. Perfect placement. Sits exactly where your customer is already looking: the counter.
  2. Focused messaging. Great for one key offer, message, or update.
  3. Reusable and durable. Especially when laminated or printed on hard-wearing substrates.
  4. Totally customisable. Design to match your brand and environment.

Whether you’re upselling additional services in a Cape Flats barbershop or managing a chic boutique in Umhlanga, counter cards help you connect with people where it counts: face to face, and moment to moment.

Smart Print Solutions For Every Industry

We work with businesses across Mzansi to create custom counter cards that match their message and context. Here’s how they’re used across different sectors:

Hotels & Guesthouses
Make every guest feel informed and welcomed. From luxury lodges in Franschhoek to coastal B&Bs in East London, counter cards at the front desk are used to display breakfast times, WiFi details, spa promotions, or curated local experiences. Their clean format keeps info visible without clutter, helping reception teams share essential updates quickly and professionally.

Salons & Spas
From Pretoria to Plettenberg Bay, salons and spas use counter cards to advertise special offers, introduce new services, or upsell beauty and wellness products. Placed at the reception desk or retail shelf, these compact displays help clients discover what’s new while they wait or check out without relying on your team to remember every detail.

Restaurants & Cafés
Make your daily specials impossible to miss. Place custom A4 counter cards at your till or coffee bar to highlight new menu items, promote loyalty programs, or announce limited-time offers. Our durable, full-colour cards ensure your message stands out and drives more orders, right where your customers make decisions.

Doctors & Clinics
Whether you need matte or gloss finishes, heavyweight bond or satin paper, or reinforced holes and sturdy binding for smooth page turning, we’ve got you covered. Lamination is also available for wipe-clean, reusable charts, perfect for high-use environments like classrooms and training rooms.

Gyms & Fitness Studios
Keep members motivated and informed. Gyms, yoga studios, and CrossFit boxes across the country rely on counter cards to display class schedules, membership promotions, or trainer availability. Strategically placed at reception or near change rooms, they make it easy for clients to stay updated on what’s happening at the studio.

Pharmacies
From rural community pharmacies to large city chains, these cards work hard behind the counter. Use them to promote new wellness products, advertise seasonal health campaigns (like flu jabs or allergy support), or explain how loyalty points work. Their upright format means important info never gets buried behind product displays.

Retail Stores
In high-traffic environments like clothing stores, homeware shops, and electronics outlets, point-of-sale messaging can drive real results. Counter cards highlight product launches, seasonal sales, or loyalty programme perks, giving customers the extra nudge they need to engage, sign up, or spend a little more.

Corporate Offices
Reception desks are the face of your brand. In corporate environments, counter cards offer a simple way to welcome visitors, guide them through check-in procedures, or share internal news. Whether you’re managing a head office in Sandton or a satellite branch in Kimberley, these signs offer clarity and consistency at the front desk.

Schools & Colleges
Educational institutions across South Africa use counter cards for everything from open day notices to safety reminders. Placed in admin offices, libraries, or student service areas, they help ensure important announcements don’t go unnoticed in busy corridors or cluttered noticeboards.

Events & Trade Shows
In fast-paced environments where space is limited and attention spans are short, counter cards offer a clean, freestanding solution to share your message. Businesses across sectors use them to display QR codes, showcase special offers, or highlight service lists at pop-up events, expos, and exhibitions, with no wall or table setup needed.

Design Tips For Maximum Impact

Designing an effective custom counter card isn’t about being flashy; it’s about being bold, clear, and purposeful. Go for strong, high-contrast colours and fonts that are easy to read at a glance. One powerful message per card is usually all it takes: whether it’s “Today’s Special” or “Scan Here to Enter”, keeping it focused helps your audience take action fast. Add a QR code for an interactive touch, linking to menus, booking forms, videos, or sign-up pages, and give your counter card added mileage in the digital world.

And don’t forget the power of brand consistency. Your logo, colour palette, and tone of voice should work together to make your card instantly recognisable, just another way to build trust and familiarity with your audience. If you’re not quite sure where to begin, we’ve got your back. Whether you need a layout tweak, some design advice, or a full custom setup, our team’s here to help you make it look pro from the get-go.

A Quick Note On Materials

We don’t do cheap or flimsy. Our counter card printing options include:

  • Foam board for structure without weight
  • PVC for premium feel and longer-lasting durability
  • Cardstock for quick-use, budget-conscious needs
  • Matte or gloss finishes
  • Optional lamination for wipe-down reusability

We’ll help you choose the right combo depending on your display spot, lighting, and how long you plan to use the card.

Let’s Get You Set Up

Whether you’re in Klerksdorp, KZN, or the Mother City CBD, we’re here to help you turn a simple counter card into a big business boost. At Asset Print, we combine design expertise, durable materials, and hands-on service to make your message impossible to miss. Contact us today for a quote on counter card printing, custom counter cards, or standout A4 counter cards for your business. We’ll get you sorted, sharp-sharp.

FAQs

How long do counter cards last?

With quality materials, indoor counter cards can last months or even years. PVC and laminated options offer extended durability.

Are these suitable for outdoor use?

They’re not weatherproof by default, but we can advise on outdoor display options if needed.

What sizes do you offer?

A4 is most popular, but we also offer A5, A3, and custom sizing to match your space.

Can I order just a few?

Yes! We accommodate short runs and bulk orders. Let us know what you need.

Can I get help with my design?

Absolutely. Whether you’ve got a full design or just an idea, our team is ready to assist.