Booklet Printing Made Easy
Thanks to their eye-catching looks, cost-effectiveness and ease of use digitally printed booklets have proven time and again that they have not lost their lustre, even in this age of online marketing. No matter if they are used as a single marketing tool, or as part of a bigger campaign, they have proven time and again that printed media is far from dead and offers outstanding results when you’re trying to effectively get your message across in a saturated modern market. That said, there are a few tips that we always offer our customers when printing booklets for them. Each one of these Printed Booklet tips will help you improve the effectiveness of this form of printed media, but when they are all used in conjunction with each other they will make your digitally printed booklets a formidable marketing tool indeed!
Tip 1: Ensure You have the Perfect Cover
Not only do you want to grab your target markets attention immediately through the use of colour and imagery, but you also want a design that perfectly gets your message across in an instant. Think of these covers as little billboards and you’ll get the picture. If you feel that you’d like to speak to an expert designer about the look and feel of your booklet cover, then please don’t hesitate to contact one of our talented digital printing design team.
Tip 2: Good Design is Absolutely Vital
We mentioned above that cover design is important, but so too is the design and layout of the inside of your printed booklets. The cover provides an entrance into your marketing message, but the heart and soul of what you want to say is contained between the covers, so ensure that it gets your message across in a professional manner.
Tip 3: Content is King
As important as a beautifully designed and professionally printed booklet is, without engaging content that is both informative and easy to read, you’ll never get your message across. Never be afraid to ask for help here, as a well written printed booklet is worth its weight in gold.
Tip 4: Quality Images are Important
They go hand in hand with quality design and engaging content to ensure that your booklet offers an unforgettable message. Feel free to speak to our digital printing team at Asset Print for assistance with regards to what size and quality of images are best for this type of print media.
Tip 5: Decide on Your Binding
A small detail, but not one that should be ignored! We offer a range of different booklet binding options that cover the durability and price spectrum. Once we know what you are going to use the booklets that we print for you for, we can advise you on the best binding option for the print run.
Tip 6: Paper Quality Means Something
A good design, the perfect images and interesting content will all mean nothing if the correct paper is not used when printing your booklets. We provide a wide range of quality and luxury styles and finishes, so first speak to us before making a paper choice when printing booklets.
Want to know more about what we offer our booklet printing customers? Then please visit the Booklet Printing page on our website. Alternatively you can contact us at our Digital Printing Store in Cape Town via email or phone (021 423 4137).
