The Asset Print Blog

We at Asset Print are literally married to “Printing’, committed to, in love with and in it for life! On this blog we will be sharing the many things we have learnt over the years, exciting news and many tips and tricks to use printed products. We will cover topics such as effective business cards designs to the importance of colour in design, how to use flyers to advertise your business and much more. Follow this blog or join us on Facebook to be the first to read our next blog.

Our Latest Blog Posts

Brochure Printing as a Marketing Tool

Posted by on 19 May 2017 under Brochures

The importance of brochure printing as a marketing tool

The importance of brochure printing as a marketing tool

While we do live in an age that is very much dominated by digital marketing and advertising, it is very important not to underestimate the importance and impact of printed marketing collateral especially when it comes to printed brochures.

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How to successfully use QR Codes in print

Posted by on 26 Apr 2017 under General Printing

Printed QR Code on a Business Card

Printed QR Codes and How to Use Them

As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.

*QR = Quick Response

connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way. QR codes were first introduced by Denso Wave in 1994.

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Points To Consider When Choosing Fonts

Posted by on 24 Mar 2017 under General Printing

Helvetica, Verdana and Arial, Strong, Bold and Easy to Read Fonts

Helvetica, Verdana and Arial are always great fonts to use

Typography is a field in which people have devoted years of their lives to. It’s an ancient craft that has been studied vigorously over the years – yet there will always be something new to discover.

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Getting you from ‘A’ to ‘Business Success’

Posted by on 22 Feb 2017 under Vehicle Branding

Business Vehicle Branding

Branding for your Business Vehicles

Superficial as it may seem, even the most enlightened of us cannot help but remark on what our neighbour (whether in the house next door or in the next lane over) drives. The fact is that your car says a lot about you. But only if it can be identified as your car. Without you, your car is just an unsigned canvass and all the credit and esteem that could have gone your way is left by the roadside. This is doubly true of your business. You own an advertising asset you have under-utilised. Change that today.

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The History of Printing

Posted by on 19 Jan 2017 under General Printing

The History of Printing – We’ve come a long way from early printing presses

Printing has come a long way since the first recorded examples from Mesopotamia in around 3000 BC. The early methods were crude and quite basic cylindrical seals were used to roll impressions onto clay tablets. Around this time stamps were being used in both China and Egypt to imprint information onto various substrates, including cloth. It was only when the earliest version of paper was invented in China that the birth of printed material as we might know came about. Printing methods were still very basic, labour intensive and antiquated.

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Get noticed with customised postcards

Posted by on 22 Dec 2016 under Postcards

Customised Postcards

There is a big misconception in today’s marketing circles that direct marketing is no longer relevant because of the advent of digital marketing. Yes, certain forms don’t really produce the desired effect, but that is not to say that this applies to across the board, there are some tried and tested exceptions. And customised postcards are one of these exceptions. They are a very effective way to reach your audience via direct marketing.

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Christmas Present Ideas from Asset Print

Posted by on 25 Nov 2016 under Canvas

Printed Gift Ideas for the Festive Season

Christmas is the time for giving, whether you are mom of three, a big sister, a small business or a big corporation, and what better gift to give than something personal, something useful and something that won’t get put aside and forgotten about.

Most of us gather and collect so much stuff in our lives, things that sit in cupboards or up on shelves that don’t get used or thought about until Spring cleaning times comes about.

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Top Tips for Designing Professional Layouts

Posted by on 10 Oct 2016 under Design

Designing Great Page Layouts

A simple flyer. A beautifully printed brochure. A glossy fashion magazine. A coffee table book. What do these things all have in common? They have all been put together using the same principles of design. Whether you are designing a black and white pamphlet or a newspaper, the ideas and rules behind the layout are all the same.

The idea of any page is to draw the reader in. To engage them. To really reach them with a message that resonates. Whether it be information in a sales brochure or a book about rain forests, you want to reach your audience and really grab their attention.

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Create your own artistic masterpiece

Posted by on 13 Sep 2016 under Canvas

Transform your photographs into a canvas art masterpiece

Modern photography has come on in leaps and bounds over the last twenty years. So much so that we are all budding amateur photographers. With the quality of cameras on some phones on a par with some of the really good point and push digital cameras on the market and the amazing software that is available it is possible to create real works of art from some quite mundane everyday objects and events. We take photos everywhere we go. We live in a time where we love to document our lives visually. Between Instagram, Facebook and Snapchat photographs are the way we communicate our lives. But there is so much more to snapping away than social media.

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Personalised Digital Book Printing

Posted by on 19 Aug 2016 under Booklets

Display your precious memories in a personalised photo book

Life is full of precious moments, full of moments we want to savour and enjoy again and again. That is, after all, why most of us take photos. We record those moments special to us to keep forever. But, gone are the days of traditional photo albums, thanks to the advent of digital photography most of us only keep digital records of our lives. While we might take lots of pictures documenting all the amazing experiences and times we have, the majority of us keep these stored on computers and hard drives where they disappear into the digital ether.

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