Shelf Wobblers – What They Are And Types To Choose From

For Effective Shelf Marketing

Retail shelves are crowded spaces, and standing out can be a bit of headache if there are many products similar to yours. Happily, the humble, yet incredibly effective, shelf wobbler can save the day. It’s low tech, cost-effective to produce and will always help your product to stand out. Sound too good to be true? Read on to find out more…

What On Earth Are These Wobblers You Speak Of?

Shelf wobblers, also sometimes called ‘shelf talker wobblers‘ are a type of in-store promotional material that has stood the test of time – it’s been around for 50+ years already and still forms a part of the retail marketing arsenal of some of the world’s top brands to this day. Essentially, a shelf wobbler is a little printed sales pitch that grabs the attention of the shopper to advertise special offers, explain unique selling points, etc.

While space itself is ‘sold’ to brand owners by the supermarket or store in question, the wobbler can be designed by the client, and this is where things get interesting…

Different Types of Wobblers

Shelf wobblers come in many shapes and sizes that can be adapted according to your particular marketing needs. These include:

• Wobbler display units that are tailored for use on actual shelves or display areas in retail spaces. These display wobbler solutions sit at the edge of the shelf and draw the eye with interesting shapes and colours.
• Wobbler POS units that are used as a last push to remind shoppers to grab a product before they complete their purchase and head out of the store. These point of sale wobblers could be a reminder about a special offer, or a deal on something that could be considered an impulse buy, such as lip balm, chocolates, etc.
• Custom wobblers can be tailored to suit just about any retail need you can think of – the sky’s the limit when you collaborate with a creative printing team.

Find Out More About Shelf Wobbler Printing

If it’s cost-effective wobblers printing you’re after, look no further than Asset Print. We’re standing by to assist you in creating memorable shelf-talkers that will keep your products top of mind in any retail environment. Get in touch by filling out the contact form on this page; once we have your details one of our friendly consultants will contact you to tailor an obligation-free quote for your shelf wobbler project. It’s as simple as that!