Advertising is an essential part of any business as it builds brand awareness and their products or services. While much focus in recent years has been on digital, posters are still a valuable advertising medium. The fact that they are still being used today speaks volumes about how well they work.
Fact is, the modern poster dates back to the 1840s and 1850s when the printing industry made mass production available after perfecting colour lithography. Designed to be eye-catching and informative, posters have been used for various purposes, then and now. From promoting entertainment and sporting events to government or corporate messages and community awareness campaigns. Whichever way we look at it, well-designed posters are still incredibly powerful.
The real challenge is turning an idea into creative, attractive and effective posters. While having the idea ironed out is one thing, getting the design just right is an art. Allow sufficient time for the design and refinement process to make sure that your posters are as effective as they can be. Let’s take a look at a few simple tips on how to make real advertising posters.
Identify The Purpose
First and foremost, you need to know the purpose of the poster and what vital information it should display. As space is limited, the message must be short, clear and easy to read. More often than not, a short punchy headline is all you need to attract the right kind of attention.
A good example is posters for a business event or expo and posters to showcase a sale at a shopping mall. For the expo, all you most likely need is a company name, slogan, website, and email address. When advertising a sale on a poster you will need to convey information like date, time, location as well as the discounted items.
Use Creative Images And Graphics
Like text, all images and graphic elements must be eye-catching and striking. You only have a few seconds to grab someone’s attention so make it count. Brainstorm a few potential images and other design elements relative to your business name, industry, service, type of event and the interests of your target audience.
When designing posters, always make sure to save your images in CMYK. It’s the colour mode for print where RGB is mostly used online. Your images must be high-resolution, preferably 300dpi at artwork size. In terms of graphics, try to only use vector files wherever possible. Remember, photos consist of pixels that get bigger as you enlarge an image which results in a stretched or blurred appearance. Vector graphics only use a fraction of the memory and you can also enlarge them as you see fit without affecting the image quality.
What Are Posters Made Of?
Advertising posters are usually printed on a wide selection of materials ranging from strong paper to vinyl. What a poster is printed on largely depends on where you will use it. Posters for indoor use often get printed on 170gsm poster paper. If you really want the colours, images, and design to stand out, use a heavier photo satin paper.
When it comes to outdoor posters, they are exposed to all types of weather conditions and must be printed on water-resistant and tear-resistant paper for added durability. There are also self-adhesive vinyl posters and many other options and it all depends on your budget.
File Types and Poster Size
Print files tend to be rather large and a common delay in the process is printers sending the file back because the resolution is too low. Be sure to only use good quality images from the onset and use the following guide for preferred file types:
- .PDF (Portable Document Format) was developed by Adobe to distribute compact, platform-independent documents. .PDF is the preferred format for most files
- .EPS (Encapsulated PostScript) is preferred for larger signs and banners
- .JPG is generally preferred for images
- .TIFF (Tagged Image File Format) is preferred for high-resolution images and popular among graphic artists, photographers, and the publishing industry
While there isn’t really a standard poster size, the more common ones range from A4 (297mm x 210mm) and A3 (420mm x 297mm) to A2 (594mm x 420mm) and billboard size. It largely depends on what you want to design and where you want to display your posters.
Remember, a quality advertising poster not only boosts brand awareness in a specific area but they can also lead to an increase in business. With all our industry experience, the different styles and types of printing available, Asset Print can help with your project. Our team of experts can guide you through the entire process from concept to finished product. Get in touch with Asset Print today for all your printing needs.