When last did you update your business’ print marketing materials? Digital marketing and social media promotion are currently at the top of everyone’s list, we know, but there is a good reason why big companies like Old Mutual, Shoprite, Sasol, and MTN still invest in print marketing materials. Quite simply – it works.
Here are a few evergreen printing staples that form a part of forward-thinking businesses’ marketing arsenal in 2022 (and why):
1. Flyers. Flyers are very easy to distribute to your target demographic by hand, especially if you have key insights into where you are likely to encounter these consumers. For instance, car rental agencies have a lot of success when handing out or leaving flyers at airport lounges.
2. Brochures. A well-designed brochure that explains and visualises (where appropriate) your goods and services provide your clientele with a clear idea of everything you offer. This makes it easier to up-sell and cross-sell.
3. Postcards. Postcard mailers can be a very effective marketing tool when it’s focussed on a readily convertible section of your overall sales funnel.
4. Business cards. In a time of WhatsApp and Teams meetings, there is something quite amazing about being handed a tangible object with someone’s contact information on it. It immediately adds clout during any business encounter.
5. Catalogues. Catalogs provide businesses and sales personnel with the ability to highlight high-profit products and services in a very effective way. It also serves as a tangible visual showcase of your products, which can be tailored to be very attractive with the right design and photography.
6. Presentation folders. A beautiful presentation folder is a great way to set your pitch documents and meeting essentials apart from those of your competitors. If a folder is of very high quality, recipients may even choose to reuse it, thereby keeping your brand top of mind as they go about their day.
7. Thank you cards. Showing gratitude goes a long way in the business world and life in general. Branded thank you cards can be affixed to everything from flowers to baskets of biltong, or even just sent on their own in a pretty envelope. In the end, people may sometimes remember what you said, but they will always remember how you made them feel.
Now you know! Check back soon for more insider insights, and remember to contact us if you need any information or quotes for your business printing. Our seasoned team of printing professionals is waiting in the wings to share their extensive expertise and will ensure that you get the best deal possible every time.
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