At a time when everything is digital, many businesses have begun to question the benefit of print marketing in an online world. However, if there is one thing that the ongoing lockdowns throughout 2020 and 2021 taught is, it’s that humans remain tactile creatures. There is only so much screen time we can handle until we crave real-life interactions with the things and people around us.
This goes for marketing materials as well. In fact, ever since the world has gotten ‘back to normal’, print marketing has seen a major up-swing across the board. Here are a few key trends that clever business owners and marketers have been noticing of late:
1. Startups Are Investing in the Whole Kit & Kaboodle
A year or so ago, conventional wisdom suggested that all a start-up needs are a website and social media pages. In 2022, however, savvy business owners are setting their news businesses up for success with brand-rich print collateral right from the get-go. This includes leveraging bundle offers on roller banners, A1 posters, business cards, double-sided brochures, A5 Flyers, and A2 canvas prints.
2. Big Businesses are Creating Brand Buzz at Outdoor Events
Outdoor events, such as golf days, have always been a great way for big businesses to gain market traction and keep their brands top of mind. This is why they continue to invest in marketing collateral like gazebos with branded canopies, feather banners, roller banners, printed tablecloths, pop-up banners, and business cards.
3. Innovators are Creating Compelling Collateral for IRL Exhibitions
Exhibitions are back in a big way, and along with it, innovators are embracing exhibition materials like banner walls, branded table clots, roller banners, A1 posters, brochures, business cards, and flyers.
4.Companies Of All Sizes Are Leveraging Conference Swag
Conferences are a fantastic opportunity to ply industry role players, as well as existing and potential customers, with well-crafted print materials that will keep your business top of mind long after the event has finished. It also creates an air of professionalism when your brand invests in brochures, catalogues, manuals, presentation folders, roller banners, name tags and registration forms.
5. Everyone is Getting Super Creative
The great thing about investing in print marketing is that you don’t have to do the same-old, same-old. With the right production team in the mix, you can dream up all sorts of amazing things. For instance, you could develop a business card that has an engaging scratch-off section to redeem a free product or consultation, or a pamphlet for a bakery that smells of strawberries! The options are endless, so dream big and be bold.
There you have it – five clever print marketing choices that winning brands are making in 2022. Keep an eye out for more insider info from the seasoned team at Asset Print in the coming weeks in months. In the meantime, feel free to get in touch if you would like to learn more about our extensive print service offering and how we can help your brand stand out from the crowd.