Things may seem a little dire here at the start of the third decade of the 21st century, but if you’re looking out for a silver lining, there are some very positive things that have cropped up among the behaviour of the general populace of late. This includes the desire to make eco-conscious purchasing decisions. At Asset Print, we’ve noticed that many of our clients are taking steps to ensure that their businesses move towards a greener way of being, and it makes us very proud.
So, let’s talk about paper. As a printing company, we know all too well that there is a certain level of stigma associated with the use of paper in marketing these days. However, we are also perfectly positioned to understand the impact of this consumer good staple, which is how we know that paper remains an eco-conscious option despite all the bad press it’s been getting of late. Here are a few reasons why:
Trees Used to Produce Paper are Farmed Sustainably
Yes, paper is made from wood pulp, which comes from trees. However, when the strong demand for paper has also given rise to sustainable growing practices that have been put in place by paper companies to protect and maintain the forests that form the cornerstone of their operations. Purpose-planted forests grow much faster than naturally occurring foliage and it’s also more productive. Additionally, companies like SAPPI are overseen by strict regulatory bodies, such as the Forest Stewardship Council, whose objective it is to promote responsible management of the world’s forests.
Paper is Very Easy To Recycle
Thanks to the efforts of waste management providers, collectors and consumers, South Africa’s 2020 paper recycling target of 70% was already met in 2017 – a whole three years ahead of schedule! – after 1.3 million tonnes of paper, cardboard and liquid packaging were recycled.
It’s Recycled Form Creates Job Opportunities
The International Monetary Fund projects that the unemployment rate in South Africa will stand at 35.3 % come December 2020. This is a very frightening statistic that makes it all too clear that any form of job creation opportunity should be embraced to the fullest extent. Paper recycling and the production of recycled paper goods has already created many much-needed jobs and will continue to do so in years to come.
Just take a look at the great work that is being done by local businesses like Growing Paper – a proudly South African company that produces 100% hand-made, recycled, plantable and biodegradable paper products that grow into beautiful living herbs, vegetables or flowers when planted. Their team is invaluable to their efforts, and providing secure employment and a living salary for their employees is an essential component of their value system.
There you have it – a few important reasons why paper is still an eco-conscious option in 2020. Keep an eye on the blog in the coming weeks and months for more interesting info on printing history, marketing trends and more. In the meantime, we invite you to get in touch with an Asset Print representative to learn more about our processes and services.