The Asset Print Blog
We at Asset Print are literally married to “Printing’, committed to, in love with and in it for life! On this blog we will be sharing the many things we have learnt over the years, exciting news and many tips and tricks to use printed products. We will cover topics such as effective business cards designs to the importance of colour in design, how to use flyers to advertise your business and much more. Follow this blog or join us on Facebook to be the first to read our next blog.
Our Latest Blog Posts
Brand Style Guides, Typography and Design
Posted by Asset Print on 15 May 2018 under Design
Brand Style Guides, Typography and Design
When it comes to building a memorable brand, it’s all about consistency. The best brands remain top of mind because their presence is defined by the repetition of the same logo, typography, colours and images. If people see them enough, they become instantly recognisable while providing a clear sense of reliability and security.
Read More
Tips For Printing Restaurant Menus
Posted by Asset Print on 20 Apr 2018 under General Printing
Printed Restaurant Menus
For most establishments, printing restaurant menus is one of the largest expenses after flyer printing and marketing materials. Whether you run a coffee shop, café or a gourmet restaurant, your business cannot do without a good menu. It’s also not just about the food but the design and quality print as well. A well-designed restaurant menu often leads to customers spending even more than what they intended.
Read More
How to Use Business Cards in a Digital Age
Posted by Asset Print on 05 Mar 2018 under Business Cards
How do you get the most out of your Business Cards in the digital age?
Contrary to what some may believe, business cards are not dead. In fact, that small tangible piece of cardstock passing from person to person provides a sense of comfort and personal connection the digital world cannot. Has the digital age really changed our perception of inter communication and how we stay connected?
Read More
Do Printed Newsletters Still Have a Place?
Posted by Asset Print on 27 Feb 2018 under Newsletters
Printed Newsletters
With the advent of the internet-of-things, the world of sales and marketing is quite literally spinning on a digital axis. Conversion-optimised websites have become a science in its own right. People are connected 24/7 – to the internet, to apps, to social media channels and to each other. Many a internet guru are quick to pronounce that ‘print-is-dead’, but this could not be further from the truth.
Read More
Advertising That Sticks!
Posted by Asset Print on 24 Jan 2018 under Stickers
Sticker Printing – Make Your Brand Stick
When it comes to marketing and brand promotion, what every single company wants (be they big or small) is to go viral. But what exactly does it mean to go viral? In short, it means your advertising stops being something you bombard the public with and transforms into something the consumer actively spreads on your behalf. What people tend to forget (bombarded as they are by social media, Facebook, Twitter, etc.) is that viral used to be an old-fashioned biology term before it was co-opted for computers…
Read More
Advertising Your Garage Sale
Posted by Asset Print on 15 Dec 2017 under General Printing
Image source: Flickr
It’s that time of the year again when we spring clean, clear space and make some extra money all at the same time. A garage sale is a really good way to do this but you can’t expect potential buyers to simply stumble upon your house with everything strewn all over your front lawn. If you don’t advertise your garage sale properly, you won’t sell anything.
Read More
Canvas vs Poster
Posted by Asset Print on 27 Nov 2017 under Canvas, Posters
Canvas vs Poster
If a picture is worth a thousand words, then what you choose to hang on your wall speaks volumes about you. Think carefully about what you want your art to say – and whether you want it to represent itself as a poster or a canvas – because the medium you choose is more than an accent: it is the whole discussion.
Both poster and canvas have their respective strengths and weaknesses, which you’ll have to keep in mind when you pick one or the other. Let’s start with how the medium influences the image.
Read More
4 Tips for Effective Banner Printing & Design
Posted by Asset Print on 19 Oct 2017 under Banners
Effective Banner Printing & Design
As with all marketing material, you first need to decide the medium that is right for you. Banner printing is just one of many but it’s an incredibly powerful marketing and branding tool. Banners make statements but only if they’re designed effectively.
If you are thinking about using outdoor banners to advertise, the following 4 essential tips will ensure your design is most effective.
Read More
Is Print Media Yester-year?
Posted by Asset Print on 12 Sep 2017 under General Printing
Printing technology has a rich history, but does this mean that printed media is yester-year?
This is a question on the lips of so many people and the simple answer is NO. Digital may be cheaper and more efficient in reaching a wider audience faster but print media remains a powerful cog in the advertising wheel.
Read More
Ten Tips for Creating a Successful Brochure
Posted by Asset Print on 11 Aug 2017 under Brochures
Our Top Tips for Creating the Best Brochure for Your Business
A successful marketing campaign involves a multifaceted approach. There are several elements to marketing either a business or product. These include:
Read More
