Imagine this: the last rays of the Camps Bay sunset paint the Twelve Apostles a fiery orange as your guests settle into their cosy room at your B&B. How can you elevate their experience and ensure they leave with memories that linger long after their stay? The answer lies in the power of well-crafted print marketing, with a uniquely South African twist!
Forget generic brochures – here at Asset Print, we’re all about helping South African B&Bs like yours create a lasting impression. So, ditch the cookie-cutter approach and embrace these 10 novel print marketing ideas:
1. Welcome Kits That Go The Extra Mile
Step beyond the standard welcome note. Picture a guest arriving at their Bredasdorp B&B is greeted with a beautifully designed welcome kit. Inside, nestled amongst local wildflower seeds (a lovely, eco-friendly touch!), they find a booklet brimming with curated recommendations.
Local restaurants, hidden gems, and must-see attractions – all presented in a charming, easy-to-navigate format. Add a voucher for a discount at a partnered coffee shop down the street, and you’ve created a delightful first impression that fosters a connection with the local community.
2. Interactive Postcards That Keep Giving
Traditional postcards are lovely, but why not make them more interactive? Design postcards for your Stellenbosch B&B with tear-off sections offering discounts at nearby wineries. Guests can leave them behind for future visitors, creating a chain of referrals and spreading the love for your B&B and the surrounding businesses. Imagine the delight of a guest finding a discount for a wine tasting they can use on their next visit!
3. Luggage Tags With A Hidden Surprise
Guests at your Knysna guesthouse often arrive with a sense of adventure. Fuel that excitement with custom-designed luggage tags that reflect your B&B’s unique charm. Think playful penguins for a seaside retreat or majestic mountains for a B&B situated amongst the peaks.
But here’s the secret weapon: incorporate a QR code that links to a special offer, redeemable at the end of their stay. It’s a small detail that leaves a big impression, encouraging guests to explore the local offerings before they even check out.
4. Local Artist Collabs That Sing With Authenticity
South Africa is a treasure trove of artistic talent. Partner with local artists to create unique prints or postcards showcasing the beauty of your area. These can be sold in your Cederberg B&B lobby, offering guests a cherished keepsake and supporting local artists. Imagine a guest taking home a stunning watercolour of the Cederberg orange orchards or rock paintings that capture the essence of their stay.
5. A Culinary Adventure In Every Bite
Food is a universal language. Create a small recipe book for your Durban beachfront B&B, featuring beloved dishes from local restaurants. Include a warm invitation for guests to try these dishes themselves. E.g. a recipe for the city’s iconic bunny chow, complete with a recommendation for the best spot to savour it. This also encourages guests to explore the vibrant culinary scene.
6. A Guestbook With A Twist To Create Lasting Memories
The classic guestbook is a staple, but why not make it more interactive? In your Plettenberg Bay guesthouse, offer a “memories book” with prompts for guests to share their favourite experiences. Include blank spaces for a print-out of an Instagram photo to capture those special moments – a sunrise kayak trip, a hike with breathtaking views, or a delicious meal at a local eatery. This creates a rich tapestry of shared experiences, fostering a sense of community and encouraging future guests to add their own stories.
7. A Playful Passport To Adventure
Spark a sense of discovery with a playful “passport” program at your Hermanus B&B. Guests can get this passport stamped at various local attractions, from whale-watching tours to bustling markets and charming seaside cafes. Offer a reward for those who complete the ‘journey’, perhaps a discount on their next stay or a local artisan gift. Imagine the excitement of a family collecting stamps, turning their exploration into a fun game.
8. Branded Door Hangers That Double As Invitations
Ditch the generic “Do Not Disturb” signs. At your Montagu B&B, create fun, custom-designed door hangers that also promote upcoming events or special offers. Maybe it’s a reminder of a sunset yoga session on the rooftop or an invitation to the local farmer’s market. These eye-catching hangers not only enhance communication but also subtly promote your B&B’s offerings.
9. Seasonal Bookmarks That Spark Joy
Small touches can leave a lasting impression. In your Drakensberg retreat, create bookmarks with beautiful imagery or inspiring local quotes that change with the seasons. Leave them on guests’ nightstands for them to enjoy. Imagine a winter guest finding a bookmark adorned with a cosy, snowy scene and a quote from a local poet about the beauty of tranquillity. This small detail adds a touch of warmth and encourages them to curl up with a good book by the fireplace.
10. A Parting Gift That Says Thank You
Leave a heartfelt postcard on guests’ pillows on their last night at your Nelspruit B&B. Feature a beautiful illustration of the surrounding landscapes, perhaps a majestic waterfall or a sprawling savannah. On the back, include a sincere thank you for their stay and a warm invitation to return. Add a handwritten note for an extra personal touch, mentioning a specific aspect of their stay you enjoyed. This final touch ensures they leave feeling cherished and creates a lasting connection with your B&B.
At Asset Print, we’re passionate about helping businesses like yours shine. We offer a wide range of printing services, from beautifully designed welcome booklets to eye-catching door hangers. We’re based in Cape Town, but we can courier your printed materials to anywhere in sunny South Africa. Ready to get started? Contact our friendly team today! We’ll help you craft the perfect print marketing materials to make your B&B stand out from the crowd.
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