Contrary to what some may believe, business cards are not dead. In fact, that small tangible piece of cardstock passing from person to person provides a sense of comfort and personal connection the digital world cannot. Has the digital age really changed our perception of inter communication and how we stay connected?
Our daily activities are overshadowed by emails, video calls and online global meetings that we tend to forget the importance of face-to-face interaction. Combining traditional print with technology could be the future but one thing is certain, traditional business cards are still being used all over the world and remains an incredibly powerful marketing tool.
Making Your Business Cards Stand Out
The old adage of “First impressions last” rings true in many circles, none more so than business card design. Although the primary function is providing basic contact details, it’s also a representation of you and your company. As a result, business card design is vital and should reflect your personality and leave a lasting impression on the recipient.
Physical appearance of business cards adds more value than you may realise. Putting in extra effort with design, colour, texture and card stock quality will ensure that it stands out from the rest. If you’re a financial planner or corporate banker, perhaps sticking to a more conservative style works. The same cannot be said for a funky, digital start-up environment where colour, creativity and playfulness are almost expected.
A business card should include something more unique other than just a logo, job title and contact details. In our current digital age, do you really need to include a fax number? Or if you work from home, you don’t need to add your physical address unless you accept deliveries or render an on-site service.
Adding a call to action (CTA) is also a fantastic way to prompt the receiver to take action. How about writing a note on the back or adding a personal message? This will make it appear as if you wanted to hand it out instead of giving the same message to everyone.
Using a QR code is still a great idea as long as it doesn’t take up all of the space. Putting it on the back is one option but whatever you do, ensure that the website you’re linking to is optimised for mobile viewing.
Technology has enabled business cards to become more dynamic and memorable for everyone. Although cloud-based apps, 3D Printed- and virtual business cards are great examples of innovative technological advances, we believe that combining technology with traditional business cards is the way forward and that it promises an exciting future.
Another digital marvel is augmented reality business cards. These contain a “marker” that requires the recipient to use a digital reality app or their webcam to participate in the experience. Special design apps and tools allow companies to use hologram technology, avatars, video, and audio to spread their marketing message. This type of digital content provides an intuitive and interactive way to connect with your clients.
Regardless of what business card design or method you choose, it’s important to check that it’s easy to read, that the font is simple and the colours contrast effectively. Make sure the design is consistent with the look and feel of your website and social media accounts.
Get in touch our design team today and let’s start working on your ultimate business card!