In the era of social media influencers and paid online marketing, it can be easy to fall into the trap of thinking that tried-and-tested marketing materials like printed flyers have had its day. The Asset Print team has been working with top-tier clients to create conversion-generating flyers for going on two full decades, and we are here to tell you that it’s a full-blown marketing marvel.
The trick lies in designing flyers that engage your target demographic, and entice them to get in touch to sample your goods or services. Here are five surefire ways to do so:
1. Don’t Try to Say EVERYTHING
Understand that a flyer should not try to do the work of a website – you cannot use this compact, impermanent mode of communication to tell a prospective customer everything about your business. The messaging has to be short, concise and compelling. Introduce your business in a sentence or two, share your USPs (unique selling points), and finish off with a clear call to action.
2. Showcase Your Corporate Identity
Every business should have a well-established corporate identity, i.e. a logo, brand colours, and overall look and feel. Your leave-behind collateral should reflect this, so people who learned about your business from a flyer would be able to easily recognise your store, website, etc. when they encounter it again.
3. Use Your Target Demo’s Language
If your demographic is younger, your language often is a little more casual and relaxed. Older consumers tend to like a more formal approach. Write the content for your flyer in the language that you would use if you were talking to your everyday customer in person. People respond well to bands that resonate with the way they communicate themselves.
4. Make it Really Easy to Reach Out
Your reader should be able to take one glance at your flyer and know exactly how to get in touch. For instance, don’t copy and paste a full-length URL with the https://www bit at the front, and expect them to type it all out. Rather go with ‘CompanyXYZ.co.za’ to find our website easily. Better yet, add a QR code that will take them straight there. Also remember to provide an instant messaging option, such as a WhatsApp number, and a plain old landline or cell number for folks who like to call.
5. Provide Some Added Incentive
One of the easiest ways to entice prospective clients is to offer them an incentive for contacting you after they’ve received the flyer. The most simple form of incentive is a percentage off the standard fee for your goods or services. This mode of engagement also provides your business with valuable data in terms of how many people are responding to your marketing campaign via the flyers.
Following these five guidelines will allow you to design printed flyers that are primed to usher prospective and returning clients down the marketing funnel without missing a beat. To learn more about how we can assist you in achieving outreach success with printed marketing materials, get in touch with the Asset Print team today.
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