Gearing Up For International Print Day 2020

Printing Techniques: Embossing

The global print community is ‘reaming’ with excitement as International Print Day 2020 is taking place on October 21st. Along with printing companies from around the world, Asset Print is gearing up to celebrate and everyone should get involved. If you haven’t participated or don’t know what International Print Day is about, this article explains it all.

What Is International Print Day?

International Print Day is an annual, digital 24-hour event where global printing companies celebrate all aspects of print and print marketing. Deborah Corn first founded this event in 2014 and is hosted by Print Media Centr. It’s widely celebrated by an international print community who is passionate about the industry and what they do.

World Print Day is the ideal opportunity for printing companies to promote, share and learn about print. Most of the activity happens on social media where people use tweets or posts with specific hashtags to show their involvement. For International Print Day 2020, use #IPD20 to participate and don’t forget to add #ElevatePrint which is the theme for this year.

Why Celebrate International Print Day?

Printing companies like Asset Print and enthusiasts from around the world unite to celebrate all things related to the printing industry. This includes the meteoric rise of digital printing and marketing, new technologies and remembering where it all started. Some of the main reasons companies celebrate International Print Day can be summarised as follows:

  • to let everyone know they have helped customers improve their print marketing game
  • how their technology helps customers and printers achieve amazing results
  • what they do to increase productivity and ensure maximum ROI
  • how they have taken their own marketing strategy to the next level
  • share how they can help elevate the print industry with regards to diversity and inclusion

On the day, participants will have access to a wealth of information on global companies, products, and services. This includes those from the print and integrated marketing community. International Print Day serves as a platform for global networking opportunities for companies and customers alike.

How Do People Celebrate World Print Day?

There is no right or wrong way to celebrate World Print Day as anyone can participate in this open-access event. While many are in the print industry and marketing community, others come from related industries such as design, packaging, publishing and printing supplies. Whether you are a company, group or individual, you can celebrate any way you like but here are a few great ideas:

  • Demonstrate a new product
  • Explain how an intricate piece of equipment operates
  • Introduce your marketing, design or printing team
  • Put together a slideshow or infographic of interesting facts
  • Announce an event or new product offering
  •  Share printing quotes and stories
  •  List 10 of the most FAQ about digital printing or lithographic printing
  •  Simply tell the world why you love the printing industry

Interesting Printing Facts You Can Share

Did you know that the printing industry dates back to 1439? This is when Johannes Gutenberg developed the printing press which effectively started the printing revolution. His most remarkable work, known as the Gutenberg Bible, has been acclaimed for its high aesthetic and technical quality.

Ink was first developed in 2500 B.C by the ancient Egyptians and Chinese who used fine particles of carbon (lampblack) for the colourant. According to research, they made this ink by mixing carbon with gum which they shaped into sticks. It was then dried and dipped in water to make it ready for writing.

Do you know that the Bible is the world’s most printed book? According to the Guinness Book Of World Records, more than 5 billion copies have been printed.

Get Connected And Celebrate International Print Day With Asset Print

Remember that you can share content in many different ways, so be creative and mix it up. Use some text, images, videos, podcasts, or interactive content among many others. To connect with International Print Day on Twitter, follow @IntPrintDay and find it on Facebook/International Print Day. You can also find more information on the official website.

If you are looking for the best online printing deals in Cape Town, visit the Asset Print website or call us on 0861 527 738. You can also email our team of experts at enquiries@assetprint.co.za if you require further assistance or have any questions about the wide range of products and services we provide.


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