Printing Techniques & How to Use it – Part I

Printing Techniques: Embossing

The new decade may be off to a rather unexpectedly rough start, but there are a few silver linings to be enjoyed nonetheless. For instance, there’s never been a more exciting time to be in the printing trade – there are so many fantastic techniques to choose from!

Today we take a look at embossing – the process of creating raised images or designs in paper and other materials – and how you can use it to great effect in your upcoming printing projects.


Create Memorable Business Cards

A memorable business card is a thing of beauty. This age-old piece of leave-behind collateral has survived into the 21st century for a reason – when it’s executed to perfection it’s one of the simplest ways to leave a favourable impression with potential clients or collaborators. Adding embossing to a business card ups the tactile factor of the card, making it all the more memorable.

Dream Up Gorgeous Labels for Upmarket Food & Wine

Food and wine labels are yet another example of a space in which embossing shines. It instantly elevates the look and feel of a product. In fact, you can create an entire label using only embossing if you really want to venture outside the confines of the norm. Just look at this fantastic example of a local wine label that consists exclusively of embossed elements.

Tailor Magical Wedding Invites

Embossing is also a great option for wedding invites. If ever there was an opportunity to push out the boat and get really glam on a printing project, a wedding invitation would be it. At a time when most couples opt for digital invites and wedding websites, receiving a beautifully embossed invitation in the mail would certainly leave a big impression with your guests.

Upgrade Business Stationery

Corporate stationery and letterheads don’t have to be boring. When you bring embossing into the mix, it can add a tinge of old-world charm that is ideal for businesses like florists, dressmakers and other industries that have one foot in a more glamorous age. Just imagine receiving a quote from your wedding designer on a creamy piece of paper with a lovely embossed logo at the top, for instance!

There you have it – four wonderful applications for embossing that you can use to spruce up your next printing project. Check back soon for more printing inspiration, and remember to contact us if you want to know more about Asset Print processes and services.

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