We may be living in a digital age, but that doesn’t mean that tangible marketing collateral like printed booklets are no longer relevant, not by a long shot. In a time of increasingly crowded online retail spaces, physical marketing materials are proving to be as effective as ever, especially when speaking to niche demographics who prefer a more tailored approach. Case in point – printed booklets.
At Asset Print, we have years of experience in producing innovative printed booklets. Here are a few of our top tips that will ensure that your booklets generate plenty of lucrative leads:
Draw The Eye With An Attractive Cover
First thing’s first – if you want someone to read your booklet, you have to compel them to pick it up. Your cover should be designed with images, fonts and headings that speak to the taste of your target demographic. This will depend greatly on your industry – a florist will have a vastly different booklet cover than a large construction company, for instance.
Don’t Skimp On Layout
Due to our exposure to digital media, most readers have a very short attention span. Be sure to brief your designer to use an attractive layout that will serve to highlight your company’s main USPs or drive home your preferred marketing message without fatiguing the reader with too much visual input. A good designer can lead the eye by creating a sleek content matrix.Craft A Clear & Compelling Marketing Message Keep it short and simple. Say what you want to say in a clear and compelling way that shows your reader why they should choose your goods or services as concisely as possible. A competent copywriter should be able to help you organise your thoughts and provide solid content structure.
Choose Your Images With Care
When it comes to printed materials, you want to go with high-resolution, professional photos that won’t pixelate or warp. Stock photos can be used in certain instances, but it really helps if you partner with a photographer who can create bespoke images for your brand.
Complete The Picture With Durable Paper & Binding
Finally, choose a high-quality paper and binding method that will ensure that your booklets don’t fall apart the first time it’s handled. Ideally, you want your booklets to be able to change hands multiple times and remain attractive and intact.
By following these guidelines, you will be laying the groundwork for beautiful booklets that will represent your business in a favourable light for many years to come. Keep an eye on the blog in coming weeks and months as we share more expert insight on creating cost-effective marketing material that speaks to your target demographic. In the meantime, feel free to reach out to an Asset Print representative to learn more about our booklet printing services.