How to Choose a Digital Printing Company

How to Choose a Digital Printing Company

How to Choose a Digital Printing Company

If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task.

Your marketing is more often than not the first glimpse prospective clients get into your company. It pays to get it right and deliver a professional finish. First impressions are a big deal!

Always consider every option out there, take note of your pricing needs and don’t settle for anything less than the best digital printing company to hire.

We, at Asset Print, believe in the importance of choosing a printing company that you can walk a long and bump free road with – therefore we have gathered a few tips to keep in the back of your mind when going through the process of finding a digital printer for your business…

7 Tips When Choosing a Digital Printer:

  1. Look into their reputation
    Does the printing company have any experience? For how long have they been established? Don’t hesitate to ask for existing customers references – it’s the best way to get personal recommendations on their quality of work. Social media is also a good way to dig up any dirt. LinkedIn and Twitter should have some comments from other clients and their experiences. It’s worth doing the research! Current and past clients can give you the scoop on what it is really like working with the printer in question.
  2. Take a peek at their Customer Servicing
    Customer service, in many cases, is what sets top ranking digital printers apart from their competition. It is vital that the printing company you choose be trustworthy, professional and responsive. They should be able to take care of you from start to finish, seamlessly and efficiently. Good communication and troubleshooting skills are very important too. The last thing you need is working with a company that will make decisions without your consent.
  3. Take an indepth look at their work
    The best way to rate a print shop’s expertise is to take a look at a range of their previous projects. Make sure the printer delivers consistent, quality work.
  4. Green is good
    If you decide to go with a printer who does not manage its carbon footprint, it could reflect badly on your business. Try finding a printing company that cares for the environment and is effective in conserving energy.
  5. Pricing
    When it comes to pricing, it is all about the perfect balance. If the prices seem too good to be true, it’s probably because it is. They might be overselling their services. Don’t ever sacrifice your projects quality in order to cut costs. Never simply settle for the cheaper option. If the quality is of a lesser standard it will reflect badly on you, and if you are a business owner, on your business. Some printers out there opt to use cheap ink in order to reduce costs, so beware of that! In the end it is solely up to you to decide how much you are willing to spend and risk.
  6. Inquire about in-house capabilities
    Some printers are able to print almost any project in-house. Others might have to outsource some of the larger projects, like signs or banners, to other printing companies. While print companies should be able to deliver high quality products in either situation, outsourcing some projects will most likely lead to an increase in the pricing as well as the time it takes to complete the order.
  7. Be a loyal customer
    Once you have found a printer that ticks all your boxes – stay loyal! Maintaining a good working relationship with your printer will potentially enable you to get better service such as volume discounts, faster turnaround and personal delivery.

Choosing a printing comapny that meets the needs of your company does not have to be difficult. We hope this article has provided some useful tips for choosing your ideal printing partner.

Asset Print is committed to building long term relationships with our clients. We will work with you to deliver the best possible end result in the most cost-effective way. Quality guaranteed! Please do not hesitate to contact us for any further information regarding our services.


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