Brochures are one of those evergreen marketing tools that just never seem to go out of fashion. Why? Modern-day consumers are bombarded with a slew of digital marketing collateral from the moment they wake up in the morning, from their beeping phones to their overflowing email inboxes, and the tactile aspect of a well-designed business brochure is something that sets it apart from the rest of the ‘buy me, install me, subscribe to me’ noise out there.
But how do you make sure that your brochure hits the mark? At Asset Print, we have decades of experience in creating memorable business brochures that leave a lasting impression. Here are a few design tips from our team of printing experts:
Put Your Best Foot Forward
When you go through the trouble of having leave-behind collateral printed, you need to make sure that you are presenting your products and/or services in the best possible light when you are not there to do so yourself. Choose professional, high-resolution photos and supply your printer with a hi-res version of your logo to use. Fuzzy images = minor leagues. You may even want to consider investing in some brochure-specific images that are taken with the express purpose of condensing your business offering to its visual core. There are professional photographers who specialise in this type of thing and they can really make some magic.
Use Captivating Language
People don’t like reading a big wad of text, especially when it’s been reduced to a tiny font size to fit on a brochure. Keep thing short and simple by crafting a marketing message that sticks to the essentials, but uses captivating language to engage the reader. Not exactly sure how to do that? Get yourself a copywriter! Those folks live and breathe elegant content.
Leave Them Wanting More
Your goal should always be to usher the reader of your brochure to the next step of the sales funnel. I.e. you need them to take action – to call, email or send an enquiry. This is why you should always leave them wanting more and make sure that your contact information is clearly displayed.
Make Sure Your Format Works
Bi-folds, Z-folds, five-folds, 6-pagers – there are countless brochure layouts available. The best one to use depends on the extent of your content and the goals you want to achieve with the distribution thereof. Don’t feel overwhelmed! Reputable brochure printers know the lay of the land and will be able to provide you with expert guidance in this regard.
There you have it – a few insider tips on creating custom business brochures that will keep doing the selling long after you’ve left the building. Keep your eye on the blog in coming weeks and months for more helpful printing advice, and feel free to get in touch with a knowledgeable Asset Print representative if you need expert advice on custom brochure printing solutions.