Category: General Printing
Spruce Up Your Business for Spring & Summer
Posted by Asset Print on 24 Sep 2019 under General Printing, Printed Marketing
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Get More Customers By Using Door Hangers
Posted by Asset Print on 10 Jul 2019 under Door Hangers, General Printing
He has to take his eyes off his phone to open the door. Make sure that when he opens that door, he steps into your business.
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Checklist: Before Submitting a Print Design
Posted by Asset Print on 08 May 2019 under Design, General Printing, Printed Marketing
Investing in printed marketing collateral can be a little daunting sometimes, especially when you consider the fact that (unlike digital) the format does not allow for do-overs once the printing process has started. That is why it is so important to ensure that you provide your printer with art files that have been triple-checked for everything from spelling, to image placement and format.
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How Variable Data Printing = More Engagement
Posted by Asset Print on 19 Nov 2018 under Brochures, General Printing, Newsletters
Marketers have a tough job these days. A decade or two ago, a print ad and a radio spot or two would have been sufficient to draw attention to your brand and keep it top of mind with your target demographic. These days, however, consumers are being marketed to from countless platforms – their mobiles, laptops, the radio, traditional TV, streaming TV, billboards, packaging, newspapers, magazines, you name it. It’s no wonder then that many people believe that direct mailers are going the way of the dinosaur.
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5 Things You Should Check on Your Print Order
Posted by Asset Print on 27 Aug 2018 under All Things Printing, Design, General Printing
As printing experts, there is nothing we love better than saving our clients time, hassle and (most of all) money. This is why we always make a point of suggesting that designers who submit artwork for print have checked the following five aspects of their print-ready material. It may seem a little overcautious, but better safe than sorry – especially when it could end up costing your client a fair amount of money to reprint elements that didn’t come out according to their liking.
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How to Choose a Digital Printing Company
Posted by Asset Print on 13 Jun 2018 under Banners, General Printing, Sign printing
If you think about it, there are many options available. So how do you go about choosing the perfect fit for you and your company? How do you know for certain you will get a quality, value for money solution? Choosing the ideal printing company that will meet the needs and standards of your company doesn’t always prove to be an easy task.
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Advertising Your Garage Sale
Posted by Asset Print on 15 Dec 2017 under Business Cards, Flyers, General Printing, Posters
It’s that time of the year again when we spring clean, clear space and make some extra money all at the same time. A garage sale is a really good way to do this but you can’t expect potential buyers to simply stumble upon your house with everything strewn all over your front lawn. If you don’t advertise your garage sale properly, you won’t sell anything.
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Is Print Media Yester-year?
Posted by Asset Print on 12 Sep 2017 under All Things Printing, General Printing
This is a question on the lips of so many people and the simple answer is NO. Digital may be cheaper and more efficient in reaching a wider audience faster but print media remains a powerful cog in the advertising wheel.
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Door Hangers: New Direct Marketing Trend
Posted by Asset Print on 18 Jul 2017 under General Printing, Tips For Your Business or Brand
When you think about door hangers it is usually in the context of a Do Not Disturb sign hanging off a hotel doorknob. But door hangers can be used as direct marketing tools too. If you think about how well they work in hotels – when you put it out on the door handle, 99% of the time you know that you won’t be disturbed. Why? Because they are very visible and highly effective at conveying the message that you don’t want to be disturbed – there is no room for doubt as to what the communication is.
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How to successfully use QR Codes in print
Posted by Asset Print on 26 Apr 2017 under Business Cards, General Printing, Printed Marketing, Tips For Your Business or Brand
As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.
*QR = Quick Response
connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way. QR codes were first introduced by Denso Wave in 1994.
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