In an age where everything is digitised and personal connections are fewer and less frequent, the role of the business card is as important today, if not more, as it has ever been.
Dating back to 17th century England the business card, or trade card as it was known then, has remained an invaluable means of advertising, marketing and connecting for businesses regardless of size or what sector they fall into. Not only do business cards connect you prospective clients and customers, they also create and define an impression of your business and what you offer. There are so many reasons why you should consider business cards. Here are our top 5:
1) First Impressions
If your eyes are the window to your soul, then your business card is the representation of your business. It is the first thing people see and believe us when we say they judge you by it. That is not to say that you need a business card that flashes and sings, but it does need to convey the character of your business and what you offer. There are several MUSTS when it comes to business cards:
- Legible font – there is nothing worse than trying to decipher script. Most people won’t struggle and will move on to the next supplier
- Contact details – make sure your contact details are clear and that you proofread before printing as one incorrect digit could be the difference between making it or not
- Neat and tidy layout – simplicity is always best
2) Marketing/Networking Tool
So many small businesses spend fortunes on expensive marketing strategies, and yet forget the simple stuff. No matter how much social media or online marketing your business does, no matter how many competitions or promotions you run nothing beats a face-to-face meeting. Even in an age where digital dominates, there is no substitute for human interaction; having a business card to leave behind in these situations means that you won’t be forgotten as soon as you walk out the door.
There is something about a business card that adds gravitas and credibility to who you are and what you do. Your business card is differentiates you from the competition and shows that you are serious about what you have to offer.
4) Impactful AND affordable
A business card is a very affordable way of letting prospective clients and customers know about your company. Having a business card to give out means you can easily communicate your company’s offering and who to contact for the small cost of printing. At Asset Print, we produce great quality business cards for a very reasonable price. We can also assist with the design and layout.
5) Lasting Impressions
As mentioned a business card is a great marketing tool because it is something that you leave behind with possible clients or customers. Did you know that we are all bombarded with so many different marketing and advertising messages on a daily basis we don’t take half of them in? It therefore stands to reason that when you leave a business card with someone you want to make sure that it does not end up in jacket pocket at the back of a cupboard or in a desk drawer never to be looked at again. The best way to do this is to ensure that your business card stands out from the crowd.
At Asset Print we have an expert team of designer who can help you with your business card design. Contact us now for more details or buy your business cards online and get your business noticed no matter where you go.