By now, you’ll know that we love a good business card. This seemingly humble piece of printed marketing collateral is actually an evergreen staple that every business owner and entrepreneur should insist on having in the promotional arsenal. Why so? It works. In an age of digital, presenting a prospective client or collaborator with something tangible is guaranteed to make you and your brand stand out from the crowd.
However, the other really cool thing about the business-card format is that you can also use it for a bunch of other fun things! These 88.9mm x 50.8mm cuties can actually be used for a variety of very interesting applications, e.g.:
1. Rewarding Loyalty
A loyalty card is a great way to reward repeat customers for their ongoing patronage. For instance, you could offer regular coffee drinkers the opportunity to get a free hot beverage of their choice on the house after they’ve gathered 10 stamps. The same goes for donuts and other delicious single-serving items. Making these in the shape of a business card also means it’s easy and convenient to keep handy in a wallet or phone cover slot.
2. Adding Notes to Deliveries
A little thank you note in a parcel is the cherry on top of a happily received order. For instance, if your company makes, sells, and distributes small-batch apparel, you can add a handwritten note on the back of a prettily printed card to show that each and every order is thankfully received and mindfully shipped. It is a great way to build beautiful customer relationships.
3. Packing for Small Items
Small items like earrings, clothing pins, and even very dainty necklaces can be nicely packaged using a business card. You simply have it printed with your branding, and then punch the sharp bit of the item through the card, securing it at the back. For necklaces, two angled slits can be made at the top to keep the chain securely in place. There are a great many ways to customise this type of packaging card to suit different needs.
There you have it – three fun twists on the business card format that can really elevate your brand communications and leave-behind collateral in general. Would you like to find out more about how this printed format can be used to your business advantage? Get in touch with the Asset Print team to find out more.
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