Looking for a way to market your business or showcase a product? Folded leaflets can be an eye-catching way to highlight your services, tell customers about special offers you’re running, or even to spread the word and provide more information about your business’s products or services.
A folded leaflet is a sheet of paper that has been folded several times in order to display information in a linear fashion. You can choose how you would like your leaflet folded to allow for as little or as much space as you need.
The key to effective marketing with folder leaflets lies in creating visually appealing designs, providing valuable content, and ensuring that the information is well-organised and easy to understand for your target audience.
The team at Asset Print is experienced in creating top-quality leaflets for clients and offers excellent design services as well as any advice you need. Here are five uses for folded leaflets that might help guide you in choosing the best way to use folder leaflets for your print advertising or marketing.
Folded Leaflets For Portfolios
If you are a wedding planner, photographer or perhaps an interior designer, your work will look so much better laid out like a book, for clients to marvel at the gorgeous decor on offer, photos of couples on their special day, or perhaps furnishings showcased for a new home.
For these types of marketing, half-fold leaflets, folded along the centre of a single page, are a great option. They are easy to read and give you four pages to showcase your portfolio or offerings. Gate-fold leaflets, which have their outer flaps folded into the middle can also be an excellent option here. In this case – the flaps can unfold to show your outstanding artwork, design, photography and more.
Silk-coated paper with a sheen would work well for these types of leaflets. It allows colours to pop, which is perfect for photos and design portfolios.
Folded Leaflets As Menus
Half-fold leaflets also make wonderful restaurant menus. Guests can hold the menu and browse offerings easily without getting confused with too many folds breaking up the options. On the front page you could have your restaurant’s logo, the middle section dishes on offer and the back could be the drinks section, for example.
A roll-fold leaflet would work well for a takeaway menu as these leaflets are divided into three sections, with outer sections folding over one another. You get six pages to work with, meaning you can add much more detail to the leaflet like prices of starters, mains and desserts.
For these types of leaflets, you may want to go with gloss-coated paper that has a shiny surface as well as a laminated finish to make sure they don’t get stained by food or drinks.
Folded Leaflets For Price Lists
If you are a beauty salon or massage parlour wanting to inform clients of your prices and details of the services you offer, or you own a travel agency – you can use folded leaflets to explain your cosmetic or massage packages, promote vacation packages, highlight destination details, and include travel tips and guides for potential clients. Even financial services can use folded leaflets to explain different financial products, investment strategies, and retirement plan options.
For all of these – roll-fold, as well as z-fold leaflets – which fold like an accordion or z-shape – work effectively. The z-folded leaflets differ from roll-fold leaflets in that their panels do not overlap – so keep this in mind when choosing which option will work best for your design.
Folded Leaflets As Invitations
Planning a wedding or an invite to a baby shower? Maybe you need marketing material for the school play to showcase the talent on stage. For these types of events, a gate-folded leaflet would work really well.
For invites, you could go with a luxury paper that makes the leaflet feel ceremonial. Add a belly band or tie it up with a ribbon for an extra special touch.
Folded Leaflets As Catalogues
Whether you are showcasing your products at an expo and want to show your potential clients more of what you offer – you can create a catalogue using a folded leaflet. A good example would be a tech firm using folded leaflets to introduce new products, explain technical specifications, and provide customer support information. An estate agent who wants to show properties on sale or even get details from a client could benefit from this type of leaflet too.
For this application – roll folds or z-folds work wonderfully. Opt for uncoated paper for leaflets that need to be written on as it is absorbent, and therefore easy to write on with ink and not glossy – allowing writing in pencil as well.
If you are looking for a fast turnaround time on printed leaflets, highly competitive prices as well as free delivery in South Africa, choose Asset Print. Our professional team are ready and always eager to assist with your leaflet needs, from start to finish. Get in touch with us today!
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