5 Things Clever Marketers Understand About Vinyl Printing

5 Things Clever Marketers Understand About Vinyl Printing

Here’s the deal – printing on vinyl is one of those expert tricks truly seasoned marketers have up their sleeve. It’s such a simple, affordable printing solution that you’d assume it’s too good to be true, but at Asset Print we know it works; we’ve seen it in practice countless times.

So, here are five reasons why you should be very excited about vinyl printing if you’ve been looking for a way to make your branding stand out:

1. The Colours Are Amazing

From hanging banners to large-format printing, vinyl as a material really brings colours to life, making it pop in the most amazing ways. It provides that same sense of finesse and finishes that a glossy magazine has in comparison to lustreless newsprint.

2. Vinyl Is Very Durable

When you are creating marketing collateral that has to hold up under regular use, such as telescopic banners for trade shows, etc. vinyl is an exceptional choice. This future-proof material can be treated and coated in a number of different ways to safeguard it against UV- and water exposure, and more. In fact, it can even be toughened up to serve as a walking surface, which provides innovative companies with novel marketing spaces to explore…

3. Incredible Versatility

Vinyl is also incredibly versatile – it can be shaped into just about anything you need, including notoriously tricky X-banners and the like. From waterproof stickers and window decals, there are so many ways to apply them. This is why our designers love working with our clients to explore the many possibilities of this exciting medium.

4. Easy To Use

When it comes to creating marketing materials, we like to provide our clientele with printing solutions that are super easy to use. After all, you don’t want to spend a full morning trying to put up bunting, or sorting out complicated banner set-ups if you don’t have to – you have so many other things you could be doing with that time. This is yet another reason why we love vinyl; it lends itself to striking, yet uncomplicated printed products.

5. Suitable For Indoor And Outdoor Applications

In a country like South Africa, it’s always good to be prepared to take your marketing outdoors. After all, our weather is so lovely for most of the year that setting up shop with a backdrop banner or something similar in the great outdoors can be a fun and exciting way to reach new customers.

Since vinyl is so flexible and lightweight, it’s the ideal option for mobile marketing collateral that can be used both indoors and outdoors. It’s not heavy to carry, and it can roll up without being damaged, so you can be out the door, en route, and set up in a new location without missing a beat.

We hope you enjoyed reading our five amazing reasons why printing on vinyl is a complete gamechanger in the marketing world. Keen to find out more? Get in touch with the Asset Print team for more info on our vinyl printing services, or to request a tailor-made, obligation-free quote. Let us show you the magic of vinyl and how it can be applied to make your branding memorable at every turn.


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