How to successfully use QR Codes in print

Printed QR Code on a Business Card

Printed QR Codes and How to Use Them

As the years go by, we are actively leaning towards a more digital world – and QR codes are unquestionably a part of the evolution.

*QR = Quick Response

connect offline customers with online (web) content. The barcode is read by a camera-equipped smartphone with a QR code-scanning application. The purpose of a QR code is to give customers (and potential customers) more information about your company/product in an engaging and interactive way. QR codes were first introduced by Denso Wave in 1994.

When you make use of QR codes, you give your customers the opportunity to access much more information than you could possibly be able to fit on a sign, business card or direct mail piece. Therefore, it is of utmost importance to use QR codes in the correct manner as to assure customers will scan your code.

Keep in mind the message you are trying to convey to your customers and exactly how using QR codes will help. Make sure you are giving your customers something worthwhile – as they will certainly have some expectations when scanning your code.

Think Mobile

QR codes are scanned on smartphones. If you are directing customers to your website/landing page, be certain that this is a mobile friendly page that can be worked in an easy manner.

Call to Action

Be clear as to how scanning the QR code will benefit your customers. For example, offer 15% discount coupons for all customers who make use of your QR code. You need to attract your users, so make sure the content on offer is worth the effort of pulling out a smartphone.

Track it

It is crucial to track when customers scan your QR code and which offers/messages peeked their interest the most. By doing this, you can modify your next campaign to give the customers more of what makes them respond.

Contrast

Black and white usually works best, but it is not unknown to make use of color. As long as there remains sufficient contrast between dark and light areas. Since contrast is considered very important – the material you choose for print should reflect as little light as possible. Use matt surfaces instead of glossy papers.

Where should I place my codes?

Since scanning takes a certain amount of time – posters, brochures and magazines are the better option for placement. Avoid moving advertisement media such as automobiles and trains, as these types of advertisements are only partially suitable for the placement of codes as it requires optimal conditions and timing in order to work.

A QR code is especially effective when many customers can notice it on the run. POS displays, posters and shop windows are prime locations.

Internet Availability

A QR code is useless if there is no internet connection on the spot. Therefore, subways and airplanes are a no go.

Sizing

Your advertisement should be easily readable to the public. The larger the QR code – the more likely it will be readable in bad light conditions.

Test it!

Before distributing your final product, make sure you test the QR code with smartphones from a range of distances and angles using different reader applications. Your code needs to work perfectly before you make it available to your customers.

Over the last few years we have seen many examples of how QR codes can be used in marketing. QR codes continues to supply businesses with a way to connect and engage with customers. The key is to assure that you are using QR codes to add something beneficial to your message and not simply fill an open space. You can create a QR code using a QR code generator app or website.

Our friendly staff at Asset Print, are more than happy to assist you or give you examples of how QR codes can be used as a key element in your printing marketing campaigns.


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