Typography is a field in which people have devoted years of their lives to. It’s an ancient craft that has been studied vigorously over the years – yet there will always be something new to discover.
There most definitely is no easy formula when it comes to choosing fonts. Often, the best way to find your ideal font is to simply try out a few different ones and see what works best. Today, however, we will be giving you 7 useful tips to keep note of when choosing fonts.
Does Size Really Matter?
When it comes to deciding which size your title should be, the rule of thumb is, it should only be as big as it needs to be. In short, your title should certainly be big enough to draw the much needed attention of the reader, but no bigger. To do this, start a little smaller and if you feel it does not instantly grab your attention – make it one size bigger. Keep doing that until you have reached your optimal size.
Always be mindful of your audience when you are designing your piece. Certain readers, for instance the elderly, might need bigger, bolder fonts that are plain and easy to read. Such as Arial or Verdana.
Consistency is Key
It is extremely important to be consistent with the fonts that you choose to use. This will give your piece a cohesive, professional feel. You don’t want to end up with something that merely looks like a collection of your favorite fonts.
Pairing is Caring
To optimize the impact of your piece, you need to realize that it is not just about one font, but rather about how the two fonts you choose work together to achieve an impressive layout. There is an art to picking the perfect font combinations that will make your printed designs “POP”! A good choice may be to pick a bold Sans Serif for main titles and a more simple Serif for the body and smaller headings.
Never Use These
Lucida Calligraphy: It is just not flashing enough to be beautiful or plain enough to be of use.
Curlz: According to expert Solopress designer, Richard Kemp. “Curlz” is the typeface equivalent of a flashing Gif on a 12 year old’s Myspace page from 2014. Thus, DON’T USE IT!
Comic Sans: It is not necessarily a bad font, it is just really over used.
Different From The Screen…
Ensure that your screen is exhibiting what your printer will produce. The best way to do this might be to print a preview of the fonts that you have chosen before continuing with your piece.
Get a Great Body
The most important point to keep in mind when working on the body, is to keep it readable. Don’t be tempted to use statement fonts here, as it can draw attention away from the actual message you are trying to portray, whatever the project might be – business cards, brochure, pamphlets, leaflet or letterhead. You can express your extravagantly-creative side by choosing bold and overstated fonts for headings/titles, graphics and designs, while maintaining a readable/simple body text.
That brings us to the end of our 7 useful tips for choosing your perfect font!
Just one last bit of advice – when you finally find an effective font or a great combination that works well for you, save it immediately! This will save you loads of time and might even prevent a future headache when jumping into your writing and design of, for example, your company brochure. If you feel a little unsure if your design and fonts are working well together, our team of designers at Asset Print are standing ready to help you, simply give us a call.
Image source: Wikimedia