Brochure Printing as a Marketing Tool

The importance of brochure printing as a marketing tool

The importance of brochure printing as a marketing tool

While we do live in an age that is very much dominated by digital marketing and advertising, it is very important not to underestimate the importance and impact of printed marketing collateral especially when it comes to printed brochures.

Printed brochures are an invaluable marketing tool as they are so incredibly versatile, cost effective and speak directly to prospective customers. Unlike traditional forms of print advertising such as magazine or newspaper ads, printed brochures give any business the upper hand, and here’s why:

  • Versatile and Customisable

Whether you are trying to promote a business, product, service or event there are so many different formats that printed brochures can come in:

  • Booklets
  • Bi-fold
  • Tri-fold
  • Gate fold
  • Double gate fold
  • Double parallel fold
  • Z-fold
  • Accordion fold
  • Half fold

The format you choose will depend on the amount of information you want to convey and the best way to display this information. If your brochure is very text heavy you might opt for a booklet, whereas if there are lots of images you might opt for a double parallel fold.

The best advice here is to consult your designer as to what they think is the most effective and most attractive way to present your information. Printed brochures give you the space to create exactly what you want without space limitations.

You can print full colour, black and white, glossy, matt, on light-weight card, paper – whatever your budget allows.

Printed brochures can be entirely customised to suit your particular needs.

  • Cost Effective

    Unlike other forms of printed marketing collateral, such as traditional advertising in magazines and newspaper, printed brochures are an extremely cost-effective way of reaching your audience. You can determine the number you print, the format, the size, whether or not you want colour or black and white, what paper to print on. You are completely in control of what you spend.
  • Speak directly to your customers

    Printed brochures allow you to reach your customers directly. Unlike advertising in magazines and newspapers where your ad might get lost among all the others, your printed brochure is a direct form of marketing meaning that it reaches your customer without getting lost in the clutter of other ads. You can also convey exactly what you need to so that all the information is on hand for your customers to make an informed decision. Your printed brochure also has the added advantage of longevity. Unlike an online ad or magazine ad which gets as quickly forgotten as it is seen, a printed brochure can be kept and referred back to at a later date. The information is there on hand for perpetuity.

So, to successfully market your business and reach your customers directly speak to us about printing your business brochures now.


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